Red pepa, Specialized Marketing Advisor, Creative Content and Technology (former Creative Strategyist in Meta), has been chosen a new president of the Creativity Club After getting 40.7% of the votes, as they have learned Reason.WHY. It replaces Gonzalo Figari, who has held the position since June 2023, and will hold the position predictably for the next two years.

The designation is the result of an election process that, for the first time in the history of the entity, has had Three candidacies. Also with Pepa Juan García-Escudero, founder of Creative Studio Leather and who has achieved 27.4% of the votes had also been postulated; and Javier Campopiano, Global Chief Creative Officer of McCann Worldgroup and McCann that has registered 31.9%.

The concurrence of candidacies has been qualified as a “Historical moment”By C de C, and held by both the three candidates and by the whole of the Spanish advertising sector. In conversations with Reason.WHYGonzalo Figari said that he has tried to “An unpublished situation that speaks of a moment of light and energy of the club”

With the choice of red Pepa concludes the Presidency of Gonzalo Figari, During which the C of C has celebrated its 25th anniversary and has changed its denomination, going from being called Creative Club to Creativity Club. “It is a change to better represent us all, because not only includes men and women, but other profiles that work with creativity”Said Figari a Reason.WHY when the change of nomenclature was carried out.
In addition, under its leadership, the C of C has launched the mysterious meetings; He has launched a Tiktok channel; He has created a new quota for partners over 65, with the intention of promoting a more inclusive professional environment, and has established a free legal advice service.

Once this result of the elections is endorsed, on June 5 it will be held at the headquarters of the C de C the Ordinary and Extraordinary General Assembly of partners where this result and establishment of the new Board of Directors will be validated.

The Presidency of Pepa Rojo

The program of his candidacy for the presidency of the Creativity Club has had a website in which he presented the proposed points, both in writing and with songs. “I think if something moves me to make this decision, it is how much I owe to the club“I commented through LinkedIn.”He deserves love, tenderness and a lot of work”

He assures that his proposal is honest and with realizable objectives that seek to make the creativity club I live and moving. In its Pepa Rojo program he claims that the club is more than a festival, and that its greatest value is the partners and members, and that these united are more powerful. “The creativity club is more than a festival. Its greatest value is the people who make it up.” In this sense, he considers that the entity must be synonymous with Meeting, collaboration and support. And he points out that the club has to fight inequality and offer active support in favor of women, against centralization and ageism. It has to be connected to reality.

He states that the club needs Evolve and advance in learning, forms and formats; and that all partners feel represented. It also points out that it must be a reference in innovation, promote intergenerational relationships and decentralization. It considers that the entity contribution content offers training and supports and helps in the mental health of the partners.

To achieve this, he proposes the following initiatives around specific issues:

Continuous training
Monthly talks with experts in current issues, practical training with relevant technology companies, and knowledge sessions with partners.

Creativity and technology
Learn from game thinking through gaming professionals, interactive developers and designers, and collaborations with technology and entertainment companies.

Decentralization
To visible the sector beyond Madrid and Barcelona, ​​it proposes the creation of territorial committees that work their own proposals, perform itinerant actions or create the first pilot embassy of the club in other provinces.

Visibility for partners
It raises the “Member of the Month” initiative, with personal and professional content; and highlight relevant projects and ideas and concerns of the partners.

Plural representation
Proposes meetings between all kinds of profiles, the opening to other associations, such as APG or the Athenaeum of Madrid, and a joint with diversity of profiles.

Active participation platform
It raises the creation of a digital platform that allows to propose and comment initiatives, and include a voting system for key decisions.

Welfare and mental health
Meditation sessions and relaxation techniques with professionals, activities for “Dower revolutions and reset the head” and “spaces to stop, without guilt”

Equality with action
Active collaborations and fluid relationship with creative women, visibility and active participation programs in decisions and contents of the club

Intergenerational inclusion
Promote mentoring programs, and the celebration of talks and forums to address relevant issues for all ages. To fight ageism, it proposes a commitment certificate that reflects respect and action against measures age.

See more
Open Club proposes, that is, meetings on the last Thursday of each month; as well as open meetings without agenda, and spaces for “really chatter”

Solidarity
Collaboration with social field initiatives, as a future in common; Perform solidarity actions led from the club; and make initiatives of the partners with real impact

Job bag
Pepa Rojo wants the club to be useful for jobs in search of jobs, and proposes the creation of a bag to connect freelance professionals with companies

The Pepa Rojo’s technological experience And his goal trajectory is one of the aspects that Gonzalo Figari, now outgoing president, has positively valued the proposal. “She comes from the “Eye de Suaron”, now that we talk about Mark Zuckerberg and her vision of making advertising agencies disappear”, He told us in the conversation held a few days ago with Reason.WHY. “What better than having someone who comes from that side to discover what we can get forward. Having that industrial training would be very valuable”

The new Board of Directors

Pepa Rojo has proposed a board of directors governed by diversity. As explained in its program, the set of professionals has sought parity, with 60% women and 40% men; as well as decentralization, with representatives of Catalonia, Basque Country or Valencian Community. He has also sought to combat ageism, with an age difference of up to 30 years between members; and the diversity of profiles, with creatives, planners, or producers.

The Red Pepa Board of Directors is composed of:

• Guillermo Viglione, Creative General Director of Grupo Ladv.
• Gema Arias, Chief Creative Strategy Officer in Kitchen
• Gema Crespo Rosón, BBDO Counterpoint Production Director
• Ricardo Llavador, Creative Executive Director in Casanova
• Claudia MayerExecutive Producer in Rome
• Silvia G. Uzquiza, Head of Experience & Events in Hogarth
• Lucía de la Vega, Executive Director at Getting Better
• Irene Barredo de Valenzuela, Associated creative director in PS21
• Rafa Soto, Executive Creative Partner and Director in Summa
• Jose Luis Moro, Creative General Director in Pingüino Torreblanca
• Luis María Rodríguez Sánchez, Creative Director at Spainmedia

In addition, this Board will have the support and accompaniment of Gonzalo Figari as advisor and Antonio CastilloExecutive creative director in Probabry, as an advisor.

The professional trajectory of Pepa Rojo

Pepa Rojo has law and marketing training, and has developed a trajectory on both the agency’s side and the advertiser. Assumed the position of Creative Strategist in Goal -An Facebook- in 2015, after exercising as creative director in Wysiwyg Duante more than two years. He had previously served as creative managing digital director & new media in Flock.

In 2010 it was part of the team of The Name Group as executive creative director, which came from Tribal DDBwhere she had also worked as a creative director. Between 2003 and 2007 he held that same position in McCann Erickson.
Before all this, he had begun to forge his experience as Copywriter in the agencies Ruiz Nicoli, Young & Rubicam and Double You.

He has worked as a jury at national and international advertising festivals, such as Cannes Lions, Eurobest, the Sun or the National Creativity Awards.