Juan García-Scuderuntil March of last year Chief Creative Officer of TBWA/Spain and current Creativity Club during the next two years. If chosen by the partners and members, it will replace Gonzalo Figari, who has served since June 2023.

For the first time in the history of the club three candidates have been presented, in front of the unique candidacy that has been usual so far. Together with Juan García-Escudero they have also presented Javier CampopianoGlobal Chief Creative Officer of McCann Worldgroup and McCann: and Pepa RedSpecialized Marketing Advisor, Creative Content and Technology and formerly Creative Strategist in Meta.

• This is Javier Campopiano’s proposal
• This is the red Pepa program

García-Escudero has positively valued the concurrence of candidacies. “It seems excellent news that for the first time there are several programs, visions and candidates”; Commented through LinkedIn.“I have had the opportunity to look at the proposals of my “adversaries” and I think any of them would do an excellent job”

The deadline for the presentation of candidacies closed on May 7, and the voting process by the partners will take place until May 23.

Juan García-Scuder’s program

Juan García-Escudero has shared the program for his candidacy for the presidency of the Creativity Club, and in it he exposes his personal conception of C de C, which he considers that, as in other cases, he will mark the imprint that his presidency and his board will leave. Thus, he understands that The focus of the club must be advertising creativity, although it nourishes other types; and that must attend and understand the idiosyncrasy of Spain.

He also states that the fact that it is a non -profit entity does not mean that he has no mood of progress, so he considers that the better the economic situation of the most can do by the partners and the profession. And finally, he claims the Decision co -responsibility by the President and the Board.

Juan García-Scuder’s program consists of six fundamental points:

1. Work for the relevance of advertising creativity in society

As in the Emmy, García-Escudero, proposes that the awards Goya grant recognition to the best campaign of the year. It will also seek more presence in the form of content to bring creativity to the general public.

2. Defend the value of creativity as a business engine

He states that the C of C must defend the value of ideas as a business engine, so it will surely develop initiatives to claim that ideas They are properly remunerated, how to nurture and favor them, and the dimension of their value is understood.

3. Place brands and advertisers as protagonists

García-Escudero wants to highlight the brands and advertisers who bet on ideas, and for this he proposes a Special Prize to the Advertiser of the Year and a Commission A commission for the club to be one of those who nourish and encourage creativity.

4. The C of C as a bridge between talent and opportunities

Consider that the club can perform a more significant role when connecting talent with business and growth opportunities. Wants get the most out of the filea repository of Spanish creativity, and make it grow as a tool to directly hire freelance talent.

5. get new generations to feel the club as yours

García-Escudero wants the value of the club to be evident, not only for industry veterans, but for young talent. Promises bring the entity closer to schools and universities to respond to the concerns and challenges of the new generations.

6. Increase the prestige of the National Creativity Awards

Again, remember the importance of ideas and that the National Creativity Awards should give it. García-Escudero considers that the club has to take care of the meaning that a metal must have or get to have a presence in the yearbook. Therefore, he states reduce the number of metals of all categories except ideas and craft.

Juan García-Scuder Board

Juan García-Escudero has shaped a meeting with Representation of the various disciplines that make up advertising creativity: planners, clients, producers or ceos. It is a team of 12 professionals, although it proposes take a vacancy to periodically invite different profiles to make the club more open and representative.

The Board is made up of:

• Juan García-ScuderCreative Studio Leather Founder
• Bitan FrancoFounder & Chief Creative Office of Mono Madrid
• Marta Gutiérrez, CEO of Ogilvy Madrid
• Kerman RomeoMarketing Director of KFC Spain and Portugal
• Eva SantosCo-Founder & Chief Creative Office of Delirio & Twain
• Agustín Sorianoindependent strategy consultant
• Inés FernándezDirector of Communication and Brand at Mrs. Rushmore
• Rafa FortisFounding partner and creative director at The Atomic Garden
• Pablo AcónCo-founder and executive producer in Rome
• Carlos HolemansChief Creative Offer in Deloitte Digital
• Xisela LópezExecutive Creative Director at Mrs. Rushmore

Juan García-Escudero’s trajectory

Juan García-Escudero has a long career in advertising. He began his professional career as a designer in Lowe Pareas Madrid and continued in Counterpoint and J. Walter Thompson. In October 2011 he joined Leo Burnett as creative general director, until December 2019 when he assumed the position of Chief Creative Offer in TBWA/Spain, since he has occupied until March last year.

“Justino”for lotías and bets of the State; “The time we have left”for Ruavijea; either “The most anticipated order”for McDonald’s, they are some of the campaigns in which he has worked, and that have been recognized both nationally and internationally in the festivals circuit such as Cannes Lions, the C of Co the Effective Awards.

Juan García-Escudero is currently promoting his own business project, Creative Studio skin, who has launched with Jesús Lada, who was creative general director of Havas until June last year. The agency claims the power of emotions to prevent advertising from becoming a landscape and is indifferent.
“We firmly believe in the power of emotions to generate memory and move to action“He said at the time of presenting the project.