Bad Bunny promised a dance and he delivered. The Puerto Rican singer gave a party at the Super Bowl halftime show, which ended with a victory for the Seattle Seahawks. In addition to taking the stage accompanied by the artists Lady Gaga and Ricky Martin, and other stars, such as Jessica Alba or Pedro Pascal, he also did so alongside brands that have brought their stamp and style to the performance.

If Rihanna took advantage of her participation in the 2023 Super Bowl to promote her brand of cosmetic products Fenty Beauty, Bad Bunny has done the same to channel part of the attention of the broadcast, which is expected to break record numbers, to highlight his new collaboration with Adidas, a brand for which he has been an ambassador since 2021.

During his performance, the singer wore one of the new models that he has designed together with the sports brand. This is a completely white version of the Bad Bunny x Adidas BadBo 1.0, which was recently launched and of which different models have been created. What’s more, the one he showed during the show is the third color seen in recent days, since he revealed a brown and white version the day after being awarded at the Grammys; and another in black and white during the press conference prior to the Super Bowl.

Adidas officially presented them a few days ago on social networks and digital platforms in a video starring the singer. The piece also showed other pieces of clothing, such as pants and sweatshirts.

The white sneakers matched the rest of Bad Bunny’s outfit during the Super Bowl show, held at Levi’s Stadium in Santa Clara, California. In the first part of the performance, the Puerto Rican singer wore a white suit that emulated the typical American football kit and was designed by Zara.

The outfit consisted of pants, a collared shirt and tie, and a quarterback-style number with the number 64, which could allude to the year of birth of the artist’s mother, and the surname Ocasio, the one relating, precisely, to his mother. The look, which in other moments of the show included a jacket, was styled by stylists Storm Pablo and Marvin Douglas Linares, with whom Bad Bunny has previously collaborated.

Zara’s presence alongside Bad Bunny is a resounding exercise in visibility, since it has been associated with one of the most relevant cultural figures of the moment in a unique setting and before a massive audience with international implications. This reinforces the Inditex brand in its ambition to consolidate itself as a global brand, while reaffirming its style and accessibility.

In addition, Bad Bunny also wore a watch from the Audemars Piguet brand. Specifically, the Royal Oak model, 18 carats. The accessory was present throughout the performance, but was especially visible at the time of the recreation of a wedding, in which the artist danced and sang alongside Lady Gaga.

The three brands have positioned their products and proposals before a massive audience. A few hours after their publication, only on TikTok, the fragments of Bad Bunny’s performance published on the official NFL profile have already accumulated millions of views, some exceeding 35 million, figures notably higher than those linked to the sporting event itself.

Beyond quantitative data, Adidas, Zara and Audemars Piguet have linked themselves to values ​​and a plea, to a discourse in favor of inclusion, diversity and multiculturalism. All of this was what Bad Bunny claimed in a show full of Puerto Rican identity, joy and fun, which contrasted with the climate of tension and uncertainty that the United States and the rest of the world is going through.
“The only thing more powerful than hate is love,” was the message with which he concluded a performance that is already recorded in the history of entertainment.