A fisherman leaves his home to go out and leaves his wife alone; When he returns after time, he finds her in love with another. This could be the script of any soap opera, but it is the real story of the black eyebrow albatrosa species very threatened by the Climate changewhich is abandoning its recognized fidelity as a couple to look for food.
Seeking to raise awareness about this situation, WWF Brasil has presented “very hot”, A soap opera “On love, betrayal and global warming”, Designed by the Almapbdo agency. History resorts to irreverent humor to give visibility to the impact of climate change and collect donations that allow reinforcing their work in marine conservation.
History, divided into three episodes And with wolf production/vector, introduces Miguel, a fisherman who had to leave his partner, Elena, to look for food. This, with a broken heart for his absence, is thrown into the arms of Miguel’s best friend, Ernesto. But then the missing person returns and generates a complicated situation for all, with a wedding in between.
According to Cake Llaguno, Copywriter Creative in Almapbbdo, the story is inspired by classic Mexican soap operas such as “the usurper” or “Passion flames.” To create it, there was the advice of a biologist that allowed them to recreate the situation of these animals in a fun way. And in their execution they used hand -carved puppets that allowed greater expressiveness and comedy.
“When the ocean heats up, even the most faithful bird finds a lover. Not by passion, but by climatic necessity”, Says the creative in a LinkedIn publication.”In nature there is no couple therapy, only adaptation. The oldest birds, such as albatros, are forced to update their marital status to ‘is complicated’ due to our carelessness with the planet“
Each of the contents published on Instagram and YouTube redirects a landing from which WWF Brasil encourages financially support marine conservation work. He does it under the phrase “The climatic crisis is not a Mexican soap opera. You have to avoid more (and new) dramas”, And simple access to contributions to donate.
A job to stop the domino effect of climate change
The organization has selected albatros as protagonists of the campaign because, as they clarify, they are the Centinels of the oceans. “They are sea birds of great importance to the health of oceans and the maintenance of marine biodiversity. They make extensive migratory movements and long trips to feed and can circumvalate, for example, the Antarctic continent”
However, their forced divorces are not the only consequence of climate change. Ocean warming also affects the bleaching of corals and, consequently, 25% of marine biodiversity that survives in your habitats. To all this is added the increase in levels the sea and the impact of activities such as fishing and tourism. “Protecting oceans is protecting their lives and ours”They add.
“Our missions seek to reduce the impacts of climate change on marine sociobiodiversity, with actions such as the conservation of coral reef, the creation of protected marine areas and the promotion of public policies, essential for the survival of marine ecosystems and our future”, Concludes Marina Corrêa, conservation analyst at WWF Brasil.
