In the era of digital communication, the privacy of information is one of the main concerns of consumers. In WhatsApp They are aware of this and work for years in the encryption of end to the end of the messages and all the data shared in the chats of the messaging application. To communicate it, the platform is running one of its biggest campaigns to date.
Under the title “Not Even WhatsApp” (Not even WhatsApp), at the end of May it launched a spot in which it emphasized that all messages exchanged in the application are private, they do not have access itself or WhatsApp itself. Designed by West Bbdo, The announcement tangible the promise of privacy of the messaging service and made known the functionality “advanced privacy of the chat”, which helps prevent other people from sharing the content outside WhatsApp.
The message is now expanded with a series of Street marketing activations In the United States, the United Kingdom, Mexico, India and Brazil, countries in which the campaign is being executed. Again from the hand of the agency, WhatsApp takes its privacy message to public spaces.
Located in London, New York, Delhi and Sao Paulo, the facilities reflect the importance of privacy in conversations on a day -to -day basis. Are designed to be an interpretation of the Privacy promise WhatsApp about anyone outside the chat, not even the platform itself, can see your personal messages thanks to end -to -end encryption. The objective has been to make the experience of what involves accessing a chat in the application.
To do this, it has installed screens translucent in the shape of a dialogue sandwich and has been associated with Influencers and content creators in the different markets. In the Southbank area, in London, it has created a giant cup with tea spilling and a screen in front, in reference to the expression “Spill the Tea”, which can be translated as “release gossip.” Thus reflects that the conversations that we do not want to come to light are private.
Activations have been accessible on June 7 and 8 on High Line Avenue in New York, Ibirapuera Park in São Paulo and the Connaught Place square in Delhi. WhatsApp has shared the contents created by the profiles to which it has been associated to amplify the scope of the campaign globally.
Activations are illustrative and are designed so that users around the world understand not only Importance of privacy In real life and online conversations, but also how the WhatsApp system works.
The different privacy options can be managed in privacy review, which brings together the various functional ones, including, choosing who can contact or add to the groups, or block calls and unwanted messages.
