Every year, Google publishes its “Year in Search” report to reveal the topics, events and personalities that aroused the most curiosity around the world. The year 2025 was no exception, with search trends reflecting the technological, sporting, political and cultural concerns of the moment.
In 2025, people around the world used Google to explore their passions, concerns and curiositiesdrawing a digital map of what made the year tick. Between technology, sporting events, notable personalities and major current affairs topics. The terms that have seen the largest increases in searches on the search engine reflect our collective concerns and the news that has punctuated the last few months. The annual report Year in Search of Google thus reveals the queries that have captured the most attention. Offering a fascinating portrait of what occupied the minds of Internet users in 2025.
AI at the top of global concerns
In 2025It is “Gemini”the artificial intelligence assistant developed by Google, which dominated searches globally, topping the ranking of terms with the highest increases in interest compared to 2024. This illustrates the growing place ofartificial intelligence in the daily lives of Internet userswhether for work, creation or searching for information.
Alongside Gemini, other terms linked to AI and technology have also experienced peaks in popularity, confirming the growing importance of this area in Internet users’ digital uses.
Sport and international competitions
The year 2025 was marked by major sporting eventssuch as internationally followed cricket and football matches. The clashes India vs England Or India vs Australia were among the most consulted terms. Just like events like the Club World Cup or the Asia Cupreflecting the global passion for sport.
These search peaks demonstrate the impact that sporting competitions and results have on global attention, often relayed in real time on networks and news sites.
Politics, news and personalities
Political news was also among the most Googled topics in 2025. On the international scene, certain political figures have attracted significant attention: Charlie Kirka controversial American commentator, has dominated news-related searches, largely due to dramatic events that fueled public interest.
In different countries, other political figures or geopolitical issues have also received attention. With also queries related for example to Iran or international debates.
Technology, connected objects and innovation
There consumer technology continued to generate interest on Google in 2025.iPhone 17the new iteration of Apple’s smartphone, was among the most frequently searched terms. A sign of consumers’ ongoing interest in mobile innovations and new high-tech products.
In addition to hardware, digital tools and platforms like DeepSeek. An emerging competing platform also attracted attention, demonstrating Internet users’ appetite for alternative and innovative solutions.
Culture, artists and entertainment
On the cultural side, searches also reflected popular interests. Television series, films, artists and musical trends largely fueled the queries. In France, for example, personalities like Dorothyartists Orelsan or Kendrick Lamar and actors like Isabelle Nanty appeared in the lists of the most Googled personalities of the year, according to the data.
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Sports, celebrities, current events and popular culture thus form a diverse mix of sources of interest. Offering a reflection of the daily concerns of Internet users.
