Creating new professional positions that are actually titles to designate ambassadors or full-time content creators for the brand is a trend in marketing. Oscar Mayer, John Deere and Starbucks are some of those that have done it in recent years. They are now joined by the hamburger chain Wendy’s, which has opened a selection process to find Chief Tasting Officer.
The position primarily involves testing the company’s products and creating content about them, and therefore offers a salary of $100,000. As detailed in the announcement, you can work remotely and trips will only involve traveling to a nearby Wendy’s restaurant. Among the requirements, candidates must have “a human mouth, pulse, opinions, creativity and taste.”
“You will help bring the vibe, flavor and creativity to the company”
The company has published the advertisement for the position through social networks, and has also created a specific website so that interested parties can apply. In line with its usual sense of humor and irreverence, the brand appeals to all burger lovers. “Do you hate your job? Are you too iconic to be opening PDFs for your boss? Have you ever been told that you are a personality signing? Do you care more about the bacon than the results? Do you care more about the JBC -Jr. Bacon Cheeseburger- what the KPIs?”asks the chain.
“You’ll help bring vibe, flavor, and creativity to the company like no one else can. Basically, you’ll get paid to eat at Wendy’s, relax, maybe create content, and even star in ads“, the company explains regarding the position, whose applications are accepted until March 30.
To do this, interested parties must share a video, through Instagram, TikTok or the website enabled for the initiative, of a maximum of 60 seconds in which they explain why they are the ideal candidates for the position. Wendy’s asks users to show off their tasting skills and creative abilities, and says that those who show off the brand’s products and restaurants will earn extra points.
A jury chosen by Wendy’s will select 10 finalists, whose videos will be judged based on their creativity, brand love, brand safety, personality and potential. Additionally, each finalist will complete an interview, which will be evaluated based on execution, scope, uniqueness and disposition and the process will conclude with the selection of a winner.
Managers and hamburgers
The initiative is launched in a context of lively conversation in the category of hamburger chains.
After the commented video of Chris Kempczinski, CEO of McDonald’s, testing the company’s new product, a wave of CEOs of large companies has been awakened who have entered the kitchens of their restaurants to get closer to the gastronomic proposal of the brands they lead. Burger King, with its President for the United States and Canada, Tom Curtis, has been one of them.
Wendy’s has also joined in with a video of its President, Pete Suerken, which he recently posted on the company’s LinkedIn profile. In it you can see the manager cooking his own hamburger and serving himself one of the brand’s popular ice creams. Later, he tastes them in front of the camera, saying ““This is exactly what a good burger should be like.”.
