“We need global regulation for the use of AI, but ethics starts with oneself”

We walked through Madrid with Pepa Rojo, president of the Creativity Club in episode 002 of Light & Lightsa program of reason.Why created together with JCDecaux.

Pepa shares with us her vision on the importance of global regulation in the use of AI, the problem of ageism in the advertising profession and confesses to us what she regrets despite having worked for 10 years at Meta.

The result is a 45 min sequence. through Madrid’s Gran Vía that ends at the Plaza de España. We recommend a complete viewing – without rushing -, although we have also created a wicked index so you can swipe between some highlights or even follow the audio through our synchronized transcription.