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• Coca-Cola pays tribute to small Mexican businesses with an ode to their red awnings
• OpenAi could buy Chrome if Google is forced to sell it
• Decoration stores with disorderly bedrooms: this gave visibility this campaign to depression
• VIPS promotes its menu of the day on LinkedIn appealing to its advantages for productivity
• Mahou relies on his stars to invite to dream and aim high next to the actor Miguel Herrán
• Budweiser interacts with movie posters to highlight as Hollywood's favorite beer
• Seams and zippers make roads to sport in this graphic campaign of Decathlon Chile
• KFC France value the artisanal preparation of its fried chicken with outdoor "handmade" advertising
• https://www.engiamestre.com/seo/visoes-gerais-de-ia-do-google/
• Why is Elon Musk to distance himself from Trump?
• "Impossible" plants: Corona also celebrates the power of the sun urban environments
• First EGM of 2025: Internet penetration already reaches 90%
• LG TVs will use artificial intelligence to segment advertising depending on emotions
• Back Market denounces the environmental impact of Fast Tech on its new global campaign
• Adidas is developing running shoes for people with Down syndrome
• KFC is the ideal client, according to agencies professionals in Spain
• Carl Aaby is the new CEO of Ikea Spain
• Only You Hotels reinforces in culture and customer experience giving books to their guests
• Netflix works on a new search experience promoted by OpenAI
• The Earth is diagnosed with Burnout in this world pact campaign
• On explores entertainment with a galactic adventure starring Zendaya
• Budweiser claims its connection with the music industry as a favorite beer of the big stars
• Open style Kétchup envelopes: Heinz creates some "grillz" inspired by his own brand
• The World Digital Identification Company makes fun of the captchas creating annoying real tests
• Anticipated thinking: how to lead from creativity when everything changes too fast
• The Steve Jobs look: generation Z creates a "uniform" to combat decision fatigue
• This is how Hellmann's turned a traditional Brazilian recipe into an artistic current
• The commercial battle is also fought in Tiktok: Chinese factories encourage direct purchase
• IKEA portrays the first babies steps to claim their presence in consumer life
• Volkswagen integrates the video game "Pac-Man" and improves the social experience of their cars
• What is Neko Health?: Spotify CEO start-up grows with its preventive medical technology
• Google expands its AI capacities to translate the language of dolphins and talk to them
• Video games are the only escape route of routine in the dystopian Xbox global campaign
• A magic script played by Millie Bobby Brown positions Dubai as an unexpected destination
• "We feel it": why Durex erased all his publications on social networks
• Between the crowd and hidden in the fridge: Stella Artois highlights consumer behavior in its external advertising
• This initiative gives a second life to rice not edible at weddings to reduce waste
• Delfines, contests and thefts: Microsoft trusts humor to promote Copilot
• Citroën innova in exterior advertising renewing the Badenes in rural areas of France
• Sleep a crocodile to make a birkin: Peta's "DIY" formula against animal cruelty in fashion
• Heinz Arabia "interrupts" your cinema ads with movies and offers post-créditos rewards
• The Ecobel cleaning products brand creates a collection with Agatha Ruiz de la Prada
• The new Ogilvy for DGT is a celebration of life from the air to raise awareness in security
• The & Amp agency; Rosás wins the Wallapop contest for its next advertising campaign
• Creativity in times of war: neither cynical nor naive
• Fuego walks with me creates a tragicomedy about the lives of managers in the new factorial campaign
• Why reform French law on arbitration?
• "Caviar" with Pepperoni flavor: Pizza Hut approaches haute cuisine innovating consumption experience
• Kia bets on accessibility and converts trips by car into symphonies for blind people
• Nespresso adds to the trend of self -care with vitamin cafes and Ona Carbonell as ambassador
• Kitkat makes his brand slogan an allegation against mobile phone addiction
• Coca-Cola celebrates its cultural impact by inserting its logo in literary works where the brand is mentioned
• Barbie turns LeBron James into the first ambassador to Ken's story
• McDonald's gamifies your consumption experience with an exchange rate that seeks to "save" relationships
• Starbucks wants to raise coffee experience in its new flagship at the Santiago Bernabéu stadium
• Adobe advances in the creation of AI agents to transform creative work
• João Matos replaces Úrsula Mejía in the Diageo Marketing Department for Southern Europe
• Nescafé watches over the dream in Panama reducing the luminosity of digital advertising fences
• Reporters without borders resort to television realities so that we do not avoid reality
• This toast with butter challenges Murphy's law and encourages to reflect on intestinal health
• Montoya, Inés de Robles and Fomo in influence marketing
• What are called "Cambodian genocide"?
• Prada Buy Versace for 1,250 million euros
• Freepik now allows you to edit videos generated with artificial intelligence thanks to video editor
• Cristiano Ronaldo creates the cinematographic producer Ur Marv
• Pikolin street marketing that claims the kiss of good night with a graffiti
• Ikea Spain is looking for new CEO after Nurettin Care's departure
• Some pants to clean your fingers: the cheeto brand extension that combines snacks and fashion
• Axa France officially recognizes domestic violence as a risk and includes it in its home policies
• Malibu and Brian Cox ("Succession") invite you to disconnect from work in a summer spirit campaign
• Chupa Chups resorts to the "chemistry of happiness" to highlight its candy
• L'Oréal Paris takes the figures of street harassment to a vindictive parade at Metro de Madrid
• Cupra consolidates your vision and obsession with design in the Divra Design House division
• KIA vans evolve towards personalized spaces to live and work thanks to an agreement with LG
• Without stalling, without script and without product: Coca-Cola India converts the audition into the announcement itself
• CIF "Clean" Words and "dirty mouths" in podcasts to demonstrate the effectiveness of your product
• Renault plays with the concept of "Safety Car" to announce a speed limit for novel drivers
• The Mami Wata cream brand converts baldness into a creative insight to raise awareness about skin cancer
• The cosmetic or apothecious brand creates an illustrated digital guide on female pleasure
• Publiespaña Lanza Ad Corner, a new advertising for reference for linear television
• BM wants to be the supermarket of fresh products and communicates it to the rhythm of syrup of stick
• YSL Beauty campaign about abuse, a brand activism lesson
• Gallo narrows the link with the local since its new platform "here we are made of this pasta"
• The Victoria Sneakers carry their strawberry aroma to a cobranding with the Tiktoker Plantosyos and the fox food chain
• Every birthday is a gift in the campaign of this Canadian children's hospital
• OpenAI promotes chatgpt for students in the face of final exams
• "Run, run, horse": Seat encourages the trip in company to Amaia's rhythm
• This vigilabés is a telephone line of help for parents overwhelmed with parenting
• Heineken is inspired by appointment applications to encourage young people to discover new bars
• The magic key to impact does not exist. There are three
• Five products, five euros and one rhyme: the KFC campaign that "had to be done"
• 80% of the Valencian Community consumers have improved their perception of the brands they helped in the Dana
• IKEA puts its designs at the service of accessibility with this bathroom collection
• HOME mango makes the leap to the physical retail with his first store in Barcelona
• Fini elevates his brand narrative and defends the authentic connections with the short “Fallin 'in Love”
• Nude Project entrusts a six -year -old girl to communicate her new collection
• The Freelancers Malt platform is associated with Sanitas to launch insurance focused on these professionals
• Jordi Roca and PlayStation join the Gamer Passion and Pastry in a limited edition of the Easter Mona
• Iberdrola innova in exterior advertising to highlight its renewable energy proposal
• The land that shapes: This created the visual identity of an entire archipelago
• Coors Light makes his brand sound as cold as his beer in his new campaign
• This is the jury of the Effective Awards 2025
• Cupra bets on virtual reality to digitize customer experience
• Pedigree designs a “lies detector” necklace to help dog feed
• An itinerant tester for Spain: jeans sauce wants to help in the search for the perfect cowboy
• Cocktails from subconscious: tank applies neuroscience to drinking drinks
• Levaduramadre and Ruavieja come together to create a limited editing tort
• Knorr challenges Fast Food and invites you to recreate recipes using homemade ingredients
• Icelandair asks the AI ​​not to generate Iceland images, but suggest visiting the country
• Roblox users will receive rewards within the game to see ads
• This soccer equipment "changes" color to denounce the levels of air contamination
• Data centers: connectivity suppliers and communities drivers
• IFEMA LOOKING FOR COMMUNICATION AGENCY FOR THE Formula 1 Circuit of Madrid
• Coca-Cola innova in Japan with a vending machine that works with hydrogen
• The "I" point communicates lowi values ​​in its new identity and communication stage
• Coca-Cola tells us the secret of his formula for Fuze Tea
• "Being vegan is good shit": Peta United Kingdom claims the advantages of an animal flesh -free diet
• Banco Sabadell puts the points on the ís and defends its position against the BBVA hostile OPA
• Buy cleaning or eating products: The Hygiene Bank creates a edible soap to denounce hygienic poverty in the United Kingdom
• Soccer promotes the television audience in March, led by Antena 3
• Sarah Jessica Parker wonders "What do I wear?" In the new Zalando campaign
• Corona also dispenses with logo and product, projecting its iconicity from the Lima
• Domino's has celebrated a decade linked to gaming with a monument and an event in the center of Madrid
• Dozens of cats "assault" advertising fences in London attracted by the Dreamies product
• Jugaterapia takes his solidarity dolls to the center of Madrid to mobilize in the fight against childhood cancer
• H & AMP; M will use clones of its models generated with artificial intelligence for advertisements and social networks content
• O2 becomes “essential for life” on its new brand platform
• Kirin beer applies artificial intelligence to save cherry trees in Japan
• Corona celebrates its centenary in Mexico with an external advertising campaign "Certified by the Sun"
• IKEA insists on the possibilities of enjoying the home in the second wave of "Try this at home"
• CNMC wants to strengthen the regulations on the sound volume of ads
• Unilever's ice cream business already has a brand: The Magnum Ice Cream Company
• Only the ideas that challenge the present create future value
• Heura submits the polygraph to his haters to disassemble prejudices about vegetable meat
• IKEA yields spaces in its store so that the businesses affected by the Dana recover its activity
• With taps and streaming, Guinness converts advertising fences into interactive experiences with beer
• The Calm rest brand transforms snacks into discounts thanks to the AI
• The Sotogrande residential highlights its sophisticated lifestyle with the day to day of a secret agent
• The new skittles candies are crispy and the brand asks to sign a "legal agreement" to warn it
• Eventbrite has renewed his visual identity to inspire the discovery of experiences
• "Why does nobody look?": Deutsche Telekom tangibilizes the danger of climate change with augmented reality and miniatures
• Global advertising investment slows down the tariffs: three impact scenarios, according to WARC
• Lynx innova in product with a fragrance that also conquers cats
• Canary Islands Banana takes its fruit to vending machines in school and sports centers
• Coca-Cola and Pepsi revive initiatives of decades ago to connect with current consumers
• Openai says that chatgpt can cause loneliness. Does welfare compromise at work?
• Mariano Casares assumes the brand address in Massage
• Used and worn: Rimowa embraces the second hand selling its reconditioned suitcases
• Schweppes highlights its tonic with an advertising blockbuster set on Mars
• This is how Apple's viral announcement with Pedro Pascal
• Ryanair launches a subscription plan but limits it to 250,000 people
• The best in advertising efficiency, according to WARC (2024)
• Puma is repositioned around enjoyment and self -expression to differentiate in sports fashion
• Back Market fuses music and nostalgia in a video clip recorded with Nintendo
• Cruzcampo expands “with a lot of accent” with a special edition that honors the Andalusian heritage
• New Zealand seeks to attract visitors as a playable destination in Minecraft and is included in the promotion of the film
• Google says, after conducting an experiment, that the news has no value for your advertising business
• The ordinary cosmetic brand sells eggs to help New York to the product crisis
• Bankinter explores the intimacy and authenticity of the Tiny Desk musical format in its new campaign
• McDonald's United Kingdom also dispenses with its brand to demonstrate the iconic character of its breakfasts
• Yum! Brands will apply NVIDIA artificial intelligence to improve its client operations and experience
• The explosive mixture of Mentos and Cola arrives in Fortnite with a branded content
• "Two is more than one": Twix premieres brand positioning with a maximalist campaign
• Samsung premieres the Health category in the National Creativity Awards with a gold to impulse
• The most innovative advertising, according to the National Creativity Awards (2025)
• The best media actions, according to the National Creativity Awards (2025)
• Jumpers and KFC take the golds for their content in the National Creativity Awards (2025)
• The best strategies, according to the National Creativity Awards (2025)
• The best advertising ideas of the year, according to the Creativity Club (2025)
• The Canada producer stands out in the National Creativity Awards 2025
• An ICEX campaign to promote the Spanish audiovisual, the most awarded in the National Creativity Awards (2025)
• CAMPAIL CAMPAIGNS, ACCORDING TO THE NATIONAL CREATIVITY Awards (2025)
• Advertising companies with the most awarded client portfolio at the National Creativity Awards
• The 7 most awarded campaigns in the National Creativity Awards
• KFC, Cupra, Magnum and Samsung continue to lead Spanish creativity
• Lola Mullenlowe closes an excellent cycle of festivals highlighting in the National Creativity Awards
• "Find Your Summer" is the National Creativity Grand Prix (2025)
• These are the agencies that stand out for their creativity
• Access the interactive reports of the National Creativity Awards 2025
• Ni Yundai or Jondai: Hyundai gives visibility to brands with similar namings in his new campaign
• Jumpers makes his advertising in international waters to avoid conflicts with Cheetos
• Apple is the advertiser of the year in Cannes Lions 2025
• Artificial intelligence can already create ads without human intervention, and this Puma spot shows it
• Tecate and Sylvester Stallone celebrate Mexicans who dare to say "no"
• Tezenis claims that female underwear should not be subject to opinions of others
• Perplexity makes fun of Google in an acid campaign that looks towards "The Squid's game"
• KFC Costa Rica protects distributors with sunscreen envelopes inspired by their sauces
• "Catvete a rioja": The denomination of origin celebrates its centenary versioning Julio Iglesias
• What would happen if an atomic bomb fell on Paris?
• It's not Fooh: Moët & Amp; Chandon announces his return as Sponsor of Formula 1 flying Melbourne
• Ambar documents "the fire inside" the artists of the faults affected by the Dana
• The QR code advances in product labeling and could be imposed on the barcode in 2027
• Apple reflects the transforming power of music in a spectacular announcement with Pedro Pascal
• Foster's Hollywood fried chicken also comes "late, but with style" to teletext
• "Peter is here": Microsoft's educational game to learn about the Basilica of San Pedro del Vaticano
• Forever 21 is declared in bankruptcy for the second time in six years
• Pedri's message was an advertising campaign to promote Decathlon's second hand
• Levaduramadre makes a change from naming to "yeastpadre" to honor all parents
• The best in the world in media, according to WARC (2024)
• The marketing and advertising investment trend finds moderate optimism in the first semester
• Why did the two American astronauts be blocked in the ISS?
• Catrice bets on vending with vending machines to promote their pintouñas
• "The dinner", a tribute from Elpozo to the ties between parents and children
• This is how the IPG acquisition process by Omnicom is found
• “Don't buy. Rescue ”: This initiative creates an e-commerce with wasted clothes of the Atacama desert
• A chicken sect and a salsa baptism, in the Surrealist announcement of KFC United Kingdom
• The 4s of the new customer journey: how to interact, influence and convert
• Decathlon converts its electric bicycles into ads and stands out as a mobility solution
• TOYOTA FT-ME: The bet of the brand for electric micromobility in Europe
• Cobranding between Lamborghini and Silver Cross: They throw an ultralu -mounted baby cart
• Design the room while sleeping, Ikea's action to help improve rest
• Pepsi Peru finds its logo in the colors of the sunset and remembers its ability to refresh
• Milanuncios advocates "positive consumption" in its new brand positioning
• JCDECAUX “Reabre” the businesses affected by the Dana by Metro de Madrid
• The "crack" chocolate stars the new Magnum campaign, which seeks to be a sensory experience
• This Vienna Tourism campaign wants to carry "the Blue Danube" to space
• Tiktok presents a function for teenagers to disconnect and relax before sleeping
• Lanzarote and electronic music: This is the spring announcement of El Corte Inglés
• Mahou creates a tap made from its own beer
• Cannes Lions 2025 will grant the Leon of San Marcos to the creative David Lubars
• Heineken carries the excuses to see the Champions League to the facade of some bars
• Samsung expands "technology with purpose" with a video game to identify signs of cognitive impairment
• "As like you": Down Spain continues to fight stereotypes seeking empathy
• A conversation with Martin Sorrell about the inevitable future of advertising
• Netflix tattoo Carlos Alcaraz to announce the release date of his new documentary
• The best in the world in creativity, according to WARC (2024)
• Madrid's Formula 1 circuit already has a brand: Madring
• Darwin & Amp; Verne Lanza Voicead: A platform to create advertising wedges with AI
• Tiktok, hair dyes and economic complexity times
• Ice creams are also for winter: Dairy Queen turns snow into an outdoor advertising campaign
• “I am not interested in advertising. Don's Give A Shit! This has nothing to do with advertising, this has to do with people "
• Mercedes-Benz chooses the turquoise color to identify the autonomous driving on the road
• Freepik imagines technological jumps in past times with generative artificial intelligence
• Of fans to investors: Director Robert Rodríguez will co-create movies and share profits with his followers
• Juan Pedro Moreno leaves WPP
• Tiktok's global advertising will exceed 32,000 million dollars this year
• Vinned celebrates reinvention and makes the “new to you” its brand platform
• Volvo launches his first announcement created with artificial intelligence and does not show his cars
• This campaign resorts to famous braids to say that authentic, there is only one: Almudévar's
• Netflix "Cancela" the launch campaign of its "Medusa" series as part of the promotion
• A Taylor Swift song inspires this campaign to encourage the adoption of black dogs
• Sebas Muriel leaves Groupm Spain to rejoin Telefónica as Chief Digital Officer
• The Z generation cares about AI at work: 40% believe it will not be good for their careers
• Four key concepts of artificial intelligence that must be known in 2025, according to WARC
• Mouthx: the Spanish controller that allows you to use computer, mobile and tablet without hands
• Sean Baker and Hoto Script or Woody Allen and Windsor: Types turned into firms for film directors
• Primark launches a home collection inspired by Pinterest searches
• Pirates, sirens and seahorses: this is Burns's first international campaign for Old Spice
• Deutsche Telekom presents a vitamin mobile with Perplexity artificial intelligence
• Mourning, conclave, white smoke: what are the steps that lead to the arrival of a pope?
• The big luxury brands find LinkedIn a new catwalk to show off their proposals
• Netflix promotion for the “Toxic Town” miniseries adapts in real time to air quality
• WWF makes guerrilla marketing with stuffed animals in the Lisbon subway to raise awareness about endangered species
• Mahees and nocilla are joined in the cobranding of some stuffed minichurros for airfryer
• A tree that speaks thanks to artificial intelligence wants to connect young people with nature
• Maria Oliveira, new marketing director of Heineken Spain
• "We are Ecofriends." Ecoembes capitalizes Montoya's phrase to raise awareness about recycling
• Heinz Brazil remembers on the occasion of the Oscars that Kétchup envelopes "are still there"
• More than 28 million Spaniards saw television in February
• Clear Channel resumes the sales process for your business in Spain
• Lenovo presents a laptop that is loaded with solar energy
• How would a future European nuclear umbrella work?
• IPG sells R/GA to the agency managers and an investment firm
• Artificial intelligence will define the world of 2030, according to Bank of America
• Microsoft will close Skype in May to focus their efforts on Teams
• "The worst public humiliation": what happened between Zelensky and Trump live on TV?
• What is "rare earths"?
• Lanjarón launches a project for the conservation of the flowers of Sierra Nevada, with Paz Vega as ambassador
• Consumers activate an "economic blackout" against corporate greed in the United States
• Knoror highlights the disappointing delivery failures to claim homemade food and its products
• British creative industries join in "Make It Fair" and demand the protection of copyright against AI
• "There are things that are not fashions": Blue Banana claims that surfing "is not dead"
• Félix Carral and José Izaguirre, new executive creative directors in Havas Creative
• KFC Singapore talks about gender inequality in pants pockets in his new campaign
• Marc Murtra, in his first press conference, on the future of Telefónica: "We will be part of the change we see coming"
• What is the "golden card" that Trump wants to create?
• Foster's Hollywood acknowledges that he arrives "late, but well" with his new family of fried chicken dishes
• Thus Hyundai has accompanied Jesús Calleja on his trip to space with Blue Origin
• KPMG speaks in the first person about the benefits of AI for work in his new campaign
• McDonald's pays tribute to home delivery.
• The “good manVotic” mentality: keys to connect with a consumer that prioritizes this
• Photoshop already has its own application for smartphones, with the focus on the new generation of creators
• A silent album, the protest of more than one thousand British musicians against artificial intelligence
• Curiosities of squirrels and mapaches inspire the new global campaign of Škoda
• Allianz changes the tone of the category and celebrates daily courage in your new campaign
• Celebrities, brands and company accreditation, new status symbol?
• Nacho Padilla is Renfe's new brand and advertising
• CROCS applies artificial intelligence to foster the customization of its footwear
• The presence of humanoid robots at home advances with neo gamma
• Trump promises $ 100 million for an advertising campaign against fentanyl
• Subtle and degraded, the new red tone with which YouTube wants to update
• Collaboration between CMOS and CFOS, the challenging point, but strategic for long -term growth
• Intestinal bacteria become small works of art to promote functional drinks
• Who is Alice Weidel, the face of the extreme right in Germany?
• Lola Mullenlowe stands out again at the JCDecaux Awards
• In person, hybrid or remote? There is no winning model for productivity and satisfaction
• Gonzalo Saiz leaves Bankinter: "Mission sensation"
• Dove takes a turn to humor to communicate its new bath gel formula
• HP acquires Humane, AI Pin developer, for 116 million dollars
• The Mallorcan town of Porreres accuses Meghan Markle of plagiarism for the new logo of his company
• Juan Duyos has launched his new collection of clothing, baptized as "Tecno", by the hand of Lenovo
• "Tirí Tirí" ... Does it sound, sure, direct line?
• "Are you awake?": Ikea Canada sneaks into direct messages to offer discounts on mattresses
• Silicon Valley leaders experience “off -office meetings” where ketamine is key to overcoming stagnation
• The conversational AI market will reach 14.6 billion dollars this year
• Grenergy is inspired by batteries to renew their brand and position yourself in energy storage
• Kerman Romeo is the new marketing director at KFC Spain and Portugal
• Together with Barbara Rey, Beditorum postulates as an expert in "Real Rest"
• Adobe Acrobat extends the capabilities of his AI assistant to simplify the work with contracts
• Lynx creates a series of "unexpected attractions" to promote their deodorants for the whole body
• Advertising investment in Spain exceeded 13,000 million euros in 2024, according to Infoadex
• The representation of advertising investment in the GDP of Spain was 0.82% in 2024, according to Infoadex
• Dulcesol renews his visual identity seeking closeness and connection with the consumer
• 20 single -use garments make a gala dress that shaves influence habits
• Ecoalf resorts to AI to remember its purpose and the importance of responsible consumption
• NPC means "new t -shirt sponsor": thus announces Mediamarkt its sponsorship of the Kings League
• A collection of "unbearable" garments to raise awareness about the impact of the Deepnudes
• Also protection for gofres or how to raise awareness about sexual health
• Iker Casillas Funda 1k Sports Group, its new sports marketing agency
• KFC reaches sales record in Spain supported by marketing expansion and strategy
• Henkel, artificial intelligence and new behaviors in marketing teams
• Lexus allied with Just Eat to offer the delivery of a Michelin gastronomic experience
• How to take advantage of corporate rituals and generate greater commitment and satisfaction
• Fini sweets creates a collection inspired by chucheías and parades in Madrid is fashion
• Burger King creates a "traffic light" by Valentine with Montoya, from "The island of temptations"
• Diageo will eliminate the dosing from their bottles to reduce plastic and professionalize the sector
• Mercadona and the regional supermarkets, the ones that grew the most from the distribution in 2024
• Unilever's ice cream business will have the main price in Amsterdam and advances in its separation
• The enthusiasm for artificial intelligence already surpasses concerns, according to Google
• H∓ M creates a summer collection inspired by the series "The White Lotus"
• Wallapop calls for advertising contest and their revolt and mono Madrid agencies decline
• Financial and energetic stand out in the list of the most valuable Spanish brands, according to Kantar
• Motorola Zambulle in the Y2K style with a special edition of his mobile Razr with Paris Hilton
• Carbonell innova with an oil format to give more control to the consumer
• Paella broth is not the new Galicia Estrella, but a marketing strategy
• Zara promotes its second ski collection with a Pop Up store in the Alps
• Seur wants love between SME owners to arise and creates a couple search service
• Telefónica and Vodafone present Fiberpass, the brand of their joint optical company
• Fliss Fliss or Fluss Fluss? Fairy presents its new product with a popular debate
• Manolo Bakes channels the essence of Karol G in a special edition of Manolitos for Valentine
• Ryanair calls the Minister of Consumption in his low price campaign "clown"
• Apple presents a robot lamp that defines its vision of home interaction
• Amazon opens a physical store of beauty and parapharmacy in downtown Milan
• Betis says that "without blue there is no green" and presents a equipment made of invasive and plastic algae
• Hyundai has virtual influencer Alba Renai as ambassador
• Elon Musk does not want to buy Tiktok but puts a price on Openai and challenges Sam Altman
• The Super Bowl continues to beat records and reaches 126 million viewers
• The pantry promotes "Good Max", a collaborative campaign to raise funds against childhood cancer
• Starbucks recovers handwritten messages: between the success in Tiktok and the operability problems
• 7 out of 10 consumers want the generative AI integrated in their purchase experiences
• Chatgpt as the last great invention of humanity, in the first announcement of Openai in the Super Bowl
• The Goya awards manage to maintain the loyalty of an audience that remains in descent
• This campaign claims its own emoji for dentists
• Google begins to prove internally its search model based on artificial intelligence
• Personal messages at the place of the logo or how to make a significant sponsorship also for the athlete
• Communication capacities, the most valued of the AI ​​integrated into the mobile
• Does the office z prefer the office? The sensation of disconnection moves them away from teleworking
• These are some of the ads that will be issued in the Super Bowl (2025)
• Star Galicia creates a drinkable encyclopedia to disseminate beer knowledge
• "Everything is marketing": Esic University claims discipline and its specialization trajectory
• Openai refreshes her visual identity seeking to make her "more organic and human"
• Samy Alliance reinforces his leadership in social marketing-first with Bridgepoint as a majority shareholder
• Vinted helps discover what type of second-hand buyer you are with "Re-invinced"
• Marcel Marcondes, Global CMO of AB Inbev, is the marketing director of the year
• Johnnie Walker wants to combat Dana's oblivion with the musical project "Walkers"
• Ibai looks in the Leganés CD shirt in his match against Real Madrid in the Copa del Rey
• HISCOX "infringe" the copyright of other brands in a campaign to promote their insurance
• Ogilvy recovers the creative account of the DGT after a contest
• Openeurollm, the project with which Europe wants to compete in the artificial intelligence market
• The Judgment of Nil Ojeda is a marketing strategy to announce the collaboration between Vicio and Milfshakes
• Aesthetic medicine warns of the dangers of misinformation and intrusion with "your face no longer sounds to me"
• From "generational aggression" to "the best of television": the sponsorship of idealist to Benidorm Fest divides the audience
• The Pangea travel agency joins the television ads created with artificial intelligence
• Tesco renounces his name to celebrate the emotional impact of food
• Advertisers and media agencies update good practices for more fair and efficient competitions
• One year without buying or how the “No-Buy” movement reflects a new relationship with consumption
• José María Álvarez-Pallete loses the presidency of the GSMA after his departure from Telefónica
• Apaisado better than vertical: Uteca remembers that the best place to announce your brand is television
• Alberto Astorga and Daniel Ilario will be awarded with the C of Honor C 2025
• Goodbye to triangles?: Doritos becomes square to promote Minecraft movie
• Thruegreen, an artificial intelligence model to avoid communication Greenwashing
• More than 92% of the Spaniards saw television in the month of January
• Air France resorts to the technique of pointillism in its new campaign, which invites you to disconnect
• "It has to be a sandwich": this is how Heinz adapts to Spain his campaign that highlights the link with the flavor
• With socks, candles and cookies: thus celebrate San publicito the agencies
• Cortefiel takes messages about what "costs" sometimes giving
• Alibaba launches a new AI model and says it is better than those of Openai and Deepseek
• The Ordinary dismantles the myths of the cosmetic industry with scientific evidence in its new campaign
• “Beauty & AMP; Belonging ”, the film with which Sephora explores the purpose of beauty
• Avion crash: What happened to Washington?
• Zity disappears as a brand and integrates into the Mobilize Share ecosystem
• The price of the Super Bowl ads exceeds 8 million dollars for the first time
• Invest too much in Performance advertising can reduce the ROI by 40%, according to WARC
• The new "hybrid hierarchy": when performance is compensated with flexibility and teleworking
• Kellogg's extol his iconic character in the exterior advertising of his European campaign
• Cheetos delves into the passion for your product with a typography made with the other hand
• Why does the Chinese New Year date varies every year?
• In terms of intimacy, are you or the mattress? Pikolin raises the question in his new campaign
• "The time has come to stop playing with the rules of others": Juan García-Escudero and Jesús Lada launch Creative Studio skin
• Belén Esteban and Victoria Federica announce the first collection for women of Nude Project
• Telefónica announces a generative AI platform to develop virtual attendees
• Santander consolidates his creative and media purchase account in Publicis
• A Pepinillos Transfer or how McDonald's highlights consumers' rituals with their products
• Deepseek, Chinese chatbot low cost that opens a new stage in artificial intelligence
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• Meta woos TikTok creators with up to $5,000 bonuses for posting content
• Twelve agencies create APIDE, the Association of Digital Influence Professionals in Spain
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• Marketing Directors are optimistic about advertising investment for the first half
• “Now they are good”: KFC renews its fries and gives away tons to compensate customers for the previous ones
• Swedish hotel turns stolen items into clever rewards campaign
• La Fede launches the Fair Contests platform to promote more transparent and ethical processes
• Cristina Barbosa leaves Ogilvy: “We wish her the best in her future projects”
• According to PwC, CEOs are optimistic, but recognize the need to reinvent companies
• Ikea parodies luxury ads to highlight its affordable design
• Leche Celta launches a range of spreadable cheeses and promotes it on television with an advertisement made with AI
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• “Save the millionaire networks”: the Free Our Feeds movement wants a social ecosystem free from the control of the rich
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• Primark will open its first store dedicated exclusively to the home in Belfast
• Ikea commits to investing 1 billion euros in recycling companies
• Edelman's Trust Barometer: Businesses Struggle to Maintain Citizen Trust in the Age of Discontent
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• Kantar Group to sell Kantar Media to HIG Capital for $1 billion
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• Álvaro López is the new Executive Creative Director of McCann Madrid
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• Qatar Airways presents Sama, a human-digital stewardess who aspires to be the brand's influencer
• Sam Altman says AI agents will join the workforce this year
• Sony is adding smell to some PlayStation games
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• Advertising photographer Oliviero Toscani dies
• The trends that will shape visual design this year, according to Freepik
• What was Pacific Palisades, this totally destroyed district of Los Angeles?
• Atlético de Madrid takes over the first McDonald's in a football stadium in Spain
• ATP Tour celebrates the passion, rivalry and spectacle of tennis with “It all adds up”
• Eroski combines fashion and supermarket shelves to celebrate trust in its own brand
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• Havas hires Jesús Rasines as Creative Director after more than 25 years at Ogilvy
• Tolerance to streaming advertising is growing, although it does not reach that of live television
• https://www.agenciamestre.com/seo/pesquisas-no-google/
• McDonald's, Walmart and other large companies backtrack on their diversity and inclusion policies
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• Getty Images and Shutterstock agree to merge and create a visual content giant
• Toyota experimental city will open its doors to the first residents in late 2025
• “We put it on a plate for you”: McDonald's starts the year by highlighting its price and convenience
• Meta eliminates independent content verification and relies on community notes
• The Christmas ads from ESIC University, the DGT and Casa del Libro are the most voted in the Reason Why ranking
• Audible highlights the immersive power of audiobooks in new global campaign ad
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• Why did the Prime Minister of Canada, Justin Trudeau, resign?
• Dove highlights its soap as an ally of comfort after special celebrations
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• It was in 1994…The hostage taking on the Algiers-Paris flight
• Atleti's Christmas advert tells the emotional story of loyalty between the dogs Commander and Cartón
• These will be the last and first announcements of the year
• Coca-Cola takes over the soft drink emoji and launches a limited edition of the packaging
• Scalpers brings the Three Wise Men to the party in their Christmas advert
• “Nana”, Mrs. Rushmore's campaign to send a message of hope and encouragement to Letur after Dana
• Santa rules out dairy products in Oatly “taste test”
• Miravia launches “Tiny Sessions”, intimate concerts with emerging artists
• The most listened to commercial songs that 2024 has left us
• Santa Claus could be celiac according to this brand of gluten-free products
• “Neurona” is Telefónica's Christmas advertisement
• The Roque fish and the magic of nature star in Iberdrola's Christmas advertisement
• Voxi, Vodafone's youth brand in the United Kingdom, creates mobile phone cases to avoid family obligations
• What happened to Belén Esteban at a company party was the teaser phase of a Quality Temporal campaign
• Lay's sponsored the wavy hairstyles of the Forqué Awards to promote their new potatoes
• This was the most visited thing on the Internet in Spain in 2024
• Babies Uganda and Merlin Properties launch solidarity gift wrap this Christmas
• Clickars and Adopt a Grandparent make it possible for the elderly to see the Christmas lights
• KitKat turns the flood of out-of-office emails into an advertising opportunity
• Gallo links its broth product to the snow with promotions on the main ski slopes in Catalonia
• Google continues to expand its AI proposal with Whisk, which uses images instead of prompts
• Influencers and content creators must rectify hoaxes and fake news
• The funny morning imperfections help Nescafé to claim its presence in breakfasts
• Mondelēz is innovating its recipes and products using artificial intelligence
• The grandmother from “Cuéntame” is the new ambassador of the Maximiliana phone for seniors
• An AI assistant with homesickness stars in the new thing from the Gadis supermarket chain
• Kellogg's reinvents its rooster Cornelius for its new European brand campaign
• Campofrío's Christmas advertisement is a defense of Spanish culture in the face of globalization
• The x-ray of “ecopostureo” in Spain, in the Greenwashing Yearbook
• Ikea officially launches its Preowned second-hand platform in Spain
• A disappearing football shirt or how the Marshall Islands raise awareness about the climate emergency
• WiZink Center will be renamed Movistar Arena from 2025
• Iberia's Christmas advert poses a “dilemma” on trips back home
• National Vote Christmas Ads 2024
• Vote for the best Christmas ad for 2024
• Why was Iranian singer Parastoo Ahmadi arrested?
• 46% of communications professionals believe that companies say more than they do regarding ESG
• The Tous Christmas advertisement remembers the small details that make a gift great
• Amazon, Meta and tech CEOs contribute to Donald Trump's inaugural fund
• 10 personalities who marked 2024
• “Santa Claus has passed away”: Komvida's controversial warning about sugary drinks
• Telepizza wants to fulfill wishes and leaves the recipe for their next Maestro pizza in the hands of consumers
• Heura makes a "Art Attack" culinary with Jordi Cruz to promote a more sustainable diet
• The Christmas advertisement for Plátano de Canarias claims this fruit as food during the holidays
• Puma co-creates the Manchester City kit for the 2026/27 season with fans and AI
• The desire for time together stars in ElPozo's Christmas ad
• A family in a car saves the roast to eat in the DGT Christmas advertisement
• WFA predictions for 2025: the maturity of average retail or the basics of marketing
• “If there is change, it is in the depth of the service we provide to brands.” We spoke with You First after its acquisition by Gersh
• Flirting at breakfast or How Got Milk? has claimed milk as an ally of authentic connections
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• El Corte Inglés' Christmas advert expands the fantastic universe of Floor 2 ½ with a mega-production
• These are the Products of the Year 2025
• Artificial intelligence makes it possible for the iconic Argentine television presenter Susana Giménez to interview herself
• Oatly will not be able to use the slogan "Post Milk Generation" in UK
• KFC bets on Neuromarketing through a version of “Jingle Bells” that enhances the flavor of its chicken with truffle and parmesan
• Divergent, the new Spanish streaming platform for content less than 59 minutes
• Cupra celebrates 125 years of FC Barcelona by trusting in its new generation of footballers
• Freixenet's Christmas advert is aimed at a new generation that wants to choose how to enjoy
• Third EGM of 2024: Internet leads media audience, but loses penetration
• “Sirenidad” or how La Sirena champions calm preparations in her Christmas advertisement
• Confirmed: Omnicom will acquire IPG
• Uber Teens arrives in Spain to resolve parents' concerns about their children's trips
• Sanitas' Christmas ad encourages us not to leave hugs pending
• “See you here, smiling”: Valencia launches its largest tourism campaign to reactivate itself after the damage
• This is how El Almendro's first Christmas advertisement was made with the McCann agency
• Snoop Dogg takes the reins of Publicis' Christmas greeting
• The dreaded question of “What should I wear?” focuses on Zalando's Christmas ad
• Vodafone UK Christmas advert celebrates 40 years of connecting Brits
• Mocha Mousse is the Pantone Color of the Year 2025
• Sober company dinners? The trend towards alcohol moderation shapes corporate events at Christmas
• The lines between communication and advertising are finally dissolving with Netflix and CyW
• Wallapop chats are now Camela songs to promote empathy and respect on the platform
• J&B “hacks” a streaming of electronic music to make people with disabilities visible in nightlife
• Artist representation firm Gersh acquires You First, talent agency and brand service in sports and entertainment
• Beatboxing with Grison in the Jack Daniel's Christmas advert
• These are the visual creativity trends that will define 2025, according to Adobe
• Manuela Carmena turns the meaning of the parade tweet in Zapatelas' Christmas advertisement
• Plátano de Canarias proposes changing the products on the impulse purchase shelves for fruit
• Why did South Korea want to declare martial law?
• TikTok and Eventim join forces to enable the purchase of tickets on the social network
• Staying in the town, or Eresma's Christmas announcement
• Be a Lion premieres the short “Thing Girl” in an old porn movie theater in Madrid
• Scalpers enters cosmetics with genderless skin care products
• “Worst Advent calendar”: Loyal Sephora customers are disappointed with the brand
• Ipsos confirms that it could buy Kantar Media
• Navidul's Christmas ad once again features a frantic climb for the best celebration
• ESIC launches a message of empathy and human connection in its Christmas advertisement
• FC Barcelona celebrates its 125th anniversary: ​​a mascot, a song and an 8-minute spot
• “Get Ready With Mapfre”, Tango's strategy to connect the insurer with young people on TikTok
• Pepsi launches a ring to open its cans with Bad Gyal as ambassador
• 28 million Spaniards watched television every day in the month of November
• El Almendro's Christmas advert proposes a special service to return home
• O2 has developed “Daisy”, an artificial intelligence grandmother that stands up to scammers
• Mariano Sigman on a Saturday at Matadero Madrid, or how Thinking Heads opens large conferences to the general public
• The emotional story of a girl and her guitar centers Apple's Christmas ad
• Downtime on filming is now an employment opportunity for young talents
• Everyday realism in Carrefour's Christmas advert
• Coca-Cola's Christmas ad also brings artificial intelligence to Spain
• The Three Wise Men and Santa Claus make a pact in the Juguettos Christmas advertisement
• The economic offer and reasonable billing, the challenges of public advertising contests
• Opel wants to make traffic jams more entertaining: it integrates ChatGPT into its new models
• Magic comes to those who know how to wait, according to Chanel's Christmas ad
• Ricardo Pabón, new Airbnb Marketing Director for Spain and Italy
• Cupra creates its own drink with Vichy Catalan
• Cruzcampo launches “Volver”, a limited edition of its beer to combat exile in Jaén
• Global advertising investment will close 2024 at 1.08 trillion dollars, according to Warc
• Middle East auto industry enters 'Chinese' era
• Santa can't do his job at a hotel in Airbnb Christmas listing
• Vicio launches its loyalty program with access to festivals, events or a Cupra car
• Someone has stolen the pudding in Waitrose's Christmas advert
• The seabed becomes NFT or how to protect the ecosystem using blockchain
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• Is this Volvo ad the antithesis of Jaguar's rebranding?
• Toys as springboards for imagination, in Famosa's Christmas ad
• Does “ceasefire” mean end of war?
• Eroski makes an x-ray of food consumption at Christmas
• Worten speaks clearly about Black Friday marketing strategies and distributes his campaign budget in a promotion
• Puma and LaLiga launch Orbita Yellow, a ball designed for low visibility matches
• Ecoalf makes visible the reality of textile landfills before Black Friday
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• Inditex presents Zacaffé, Zara's line of coffee shops
• A global public consultation invites to define the Positive Economy for Nature
• Teamwork is valued in Aldi's Christmas advert
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• Media price inflation will grow over the next two years, according to WFA
• Thousands of artists unite against the unauthorized use of their works by Artificial Intelligence
• Gap designs “the perfect sweatshirt”" in her first collaboration with a content creator
• Pascual launches milk category with its Movit brand and trusts El Ruso de Rocky to communicate it
• Heineken “hacks” concerts to invite people to disconnect from their phones and enjoy the experiences
• Tesco replaces its logo with fresh products to give prominence to the quality of its offer
• Education First Celebrates 50th Anniversary with Sponsored Bresh Light Party
• “Push, push”: the WhatsApp branded content that tells Hamilton's success story
• A football field and 600 kilos of lime: the manifesto of “El larguero” about his passion for sport
• Internet and mobile telephony are the services best valued by Spaniards, according to the CNMC
• Worldcoin wants to boost its digital identification system with a new name and scanning device
• Comically placed carrot causes Australian brand to complain about inappropriate sexual content
• The Creative Club is renamed the Creativity Club
• Influencers and celebrities take “house tours” of their homes to promote Zurich insurance
• Zalando improves its virtual fitting room with 3D avatars based on users' real measurements
• Sneakers, podcast or a video game, among the Madrid Metro experiences to celebrate its 105th anniversary
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• Adobe aims to change the way marketing works with its new AI tool
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• We spoke with Antonio Méndez from Colectivo &c. and other topics such as remuneration, selection and growth in agencies
• Mondelēz will use generative artificial intelligence to create content and optimize marketing campaigns
• Amazon Ads will allow you to create audio ads with artificial intelligence
• Between authenticity and reputational risk: Employee Generated Content as an employer brand asset
• The culture of learning is key to measuring advertising effectiveness
• Damm negotiates an agreement with Nestlé to produce and distribute Nestea in Spain
• Adolfo Domínguez vindicates his roots and his “Atlantic Spirit” in his new campaign
• From “Lovin' it” to “Lovin' Me”: McDonald's Singapore positions itself as an ally for youth mental health
• A robotic pet with artificial intelligence, Casio's development to facilitate emotional well-being
• Wayra, Telefónica's start-up accelerator, invests in Perplexity
• Adobe officially launches its AI video generation model and improves the capabilities of its tools
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• Vips resorts to love to communicate the return of Coca-Cola to its menu
• Search by emotions or atmospheres for vacation homes: the new frontier of the tourism sector
• Álvaro Miguel, new Chief Marketing Officer at McDonald's Spain
• Brands face a consumer with fewer savings and concerned about AI, according to Kantar
• Madrid Metro is transporting a thousand packages a day as part of a pilot project
• “Sober October” raises a debate about the role of companies in alcohol consumption
• Carrefour reinforces its commitment to the food transition with the second stage of “Act for Food”
• Games and mandalas to raise awareness about the importance of self-examination in the face of breast cancer
• Crocs for dogs: fans inspire the footwear brand's new product
• Fernando Moraga, new General Director of PepsiCo Spain
• Apple is the most valuable brand in the world, but its value falls for the first time in more than two decades
• Wanda, Civitas and now Riyadh Air. The Atleti stadium changes its name again
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• Don Algodón relaunches its brand seeking to regain notoriety and connect with the new consumer
• McDonald's delves into dupe culture and introduces the chicken Big Mac in the United States with “McDonnell's”
• Home Depot wants its office workers to work in stores one day a quarter
• Microsoft reinvents Paint thanks to artificial intelligence
• An interview in the car: we talk to the Marketing Director at Cabify about their new brand territory
• Blue Banana and Volkswagen create a wetsuit made from recycled tires
• Google tests verification marks in search results to indicate authenticity of companies
• Heinz has had to apologize for this image from its latest campaign
• El Almendro is committed to product innovation and co-branding to stand out at Christmas
• Matternet operates Silicon Valley's first drone delivery service
• Why is Omar Bin Laden banned from entering France?
• Motivation, professionalism or communication: challenges in hiring Generation Z professionals
• The agreement between Coca-Cola and Nestlé to distribute Nestea ends this year and Fuze Tea will take over
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• Meta cannot use personal data without temporal limitation or distinction for advertising, according to the Court of the European Union
• Doritos brings back “Crash the Super Bowl” and challenges consumers to make the brand's ad for the sporting event
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• NotCo enters the fragrance sector with the development of aromas through artificial intelligence
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• Tracking down Mohamed Amra: what is the “red notice” issued by Interpol?
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• 5 elements to understand the history of Palestine until 1948
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• Who is Keir Starmer, the new British Prime Minister?
• 5 key elements to understand… Wyoming, “The Equality State”
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• 5 key elements to understand… Nevada, “The Silver State”
• Presidential elections 2024: what is Trump’s “Project 2025”?
• Adobe adds new AI capabilities to Photoshop and Premiere Elements
• What exactly is the “Secret Service”?
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• Joe Biden withdraws from US presidential election
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• KFC and Jumpers join forces in a product collaboration resulting from the idea of ​​a fan of both brands
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• Mastering English: Effective Techniques and Strategies
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• COPE laughs at itself in a campaign idea by Mono Madrid that has been resolved under the concept “Open to listen”
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• Why is Telegram a messaging service that worries the authorities?
• The film about the life of Adolfo Domínguez will be released in 2025
• What is the Kivu war?
• According to KPMG, 79% of CEOs say that teleworking will not apply to their companies in three years
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• Zara launches its live shopping in Spain with models Cindy Crawford and Kaia Gerber
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• Richard Branson launches online school to teach dyslexic thinking skills
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• The Seat Ibiza celebrates its 40 years with its own musical that has the car as its axis
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• Walk With Me Fire spreads to Madrid
• What is CRM and How Does It Work?
• Apple Visual Intelligence: Research with an iPhone Camera
• How to Maintain Relevance in Google Mesmo with Algorithm Changes
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