Uber reinforces its proposal towards women in Spain with the launch of new features for both users and drivers. With this, it seeks to offer more options and comfort to a key target, work on differentiation and consolidate its perception, both externally and internally.

The company has presented “Women Drivers”, an option that will allow passengers to request trips exclusively with female drivers; as well as “Preference for Female Passengers”, which provides drivers with the possibility of only receiving trip requests from female users. Both features are available in the app and can be activated or deactivated at any time.

The two services are launched in Madrid, Malaga, Seville, Barcelona, ​​Valencia and Mallorca, although the company plans to continue progressively expanding its reach to other cities in the country. “We want to respond to a real need that many women who use our platform have told us. It’s about offering more options, more comfort and more control, both when moving around the city and working in the mobility sector.”, commented Felipe Fernández Aramburu, General Director of Uber in Spain and Portugal, in a statement.

According to the company, Spain is the country in Europe with the highest percentage of female drivers on Uber: female drivers already represent 8% of the total base of drivers who use the platform. At the local level, Madrid concentrates more than half of the total, followed by Seville and Valencia, with more than 10% each.

In addition, it points out that the growth of female drivers has been especially significant in recent years: in 2025 alone, the number of female drivers in Spain increased by 40%. He assures that in the last five years the increase has been exponential, doubling on average each year compared to the previous one.

At the event to present the new options, some of the professionals have shared their experience and point out that the functionality gives them peace of mind, confidence and security, especially during night work. “Knowing that I will only carry female passengers makes the work more pleasant and safe.“, explained a driver.

The functionalities also join other similar initiatives promoted in recent times with the ambition of promoting more inclusive mobility. Among them, it has “GigSister”, meetings to create community among drivers; or “Compromiso Integra”, a program through which it generates job opportunities for women at risk of social exclusion.

The growth of Uber and the arrival of robotaxis

Uber has taken the opportunity to share details of its evolution. Thus, it has indicated that its business volume grew by 50% in Spain last year, an increase derived, to a large extent, from the geographical expansion of its services, which has gone from 11 to 18 cities, according to The Economist.
The number of taxis that offer their services through the application has also grown: 70% in the last year. The figure rises to 6,000 taxis, distributed mainly between Madrid and Barcelona.

The company has also confirmed the arrival of its autonomous carssa Madridas announced in the presentation of annual results. Fernández Aramburu has shared that they are already in talks with the administrations to circulate through the streets of the capital this year, with the intention of expanding the initiative to other cities in the country.
However, administrations are still working on regulations to allow the commercial deployment of this type of car.