There are those who are already celebrating Halloween and in some stores they can already find Christmas products. The celebration of certain events and festivities is advanced more and more, but consumption is not the only one that is anticipated with commercial interests. So does the British organization Bliss for a good cause, that of raising awareness of society about premature births.

From the hand of the TBWA London agency, it has made Christmas soon, specifically, 100 earlier than they would launch its Christmas campaign. Its objective is to make visible the problem and reality of affected families, as well as raise funds to continue their work with premature and sick babies in the United Kingdom.

With “Premature Christmas” (Premature Christmas) Bliss began to celebrate Christmas on September 16. As part of the campaign, it seeks that the whole country enjoy the Christmas period ahead of time, a visual metaphor of what is a premature birth.

“When bringing Christmas magic to communities from all over the United Kingdom in such an unexpected way, Bliss invites the nation to stop, reflect and accompany the thousands of families whose lives are disrupted every year by the birth of a premature or sick baby”, Says the organization on its website.

Thus, it has transformed villages along the United Kingdom, carrying a foam and carols to emblematic places, local pubs or shopping centers. In addition, some advertising fences will wish the nation “Merry Christmas”, months earlier than expected.

Among the Street Marketing actions that it has carried out, a Papa Noel parade for the Soho neighborhood in London stands out, as well as an performance of the International Gospel choir of London in the King’s Cross area. In Norwich there has also been a musical performance and has decorated various premises, something he has done with the pub the Scotsman’s Pack in the Peak District region. In addition, he has reproduced music in the waves in collaboration with Radio Exe.