Advertising Investment decreased by -2.6% in 2025, according to data offered by InfoAdex, and stood at 12,745 million euros. The fall aggravates the negative trend registered by its representation in the Gross Domestic Product (GDP) of Spain, which has been in decline for four years.
The data analysis offered by InfoAdex determines that Advertising Investment in Spain represents 0.76% of the national GDP, which represents a drop of -0.6% compared to the 0.82% registered in 2024.
It is the first time that it has fallen below 0.8%, and is considerably different from figures obtained, for example, in 2015, when advertising investment represented 1.08% of Spanish GDP.
The figure shared in this edition by InfoAdex worsens the evolution of the contribution of advertising investment to the Gross Domestic Product of Spain. The figure attributed in this edition is once again, as in the previous edition, the lowest that has been collected in the last decade and, in addition, it has accumulated below 1% for six years.
Advertising investment thus evolves inversely to GDP which, according to data from the National Institute of Statistics, has evolved positively in recent years. In 2025 the GDP will reach 1,685,783 million euros.
Breaking down the data, and focusing on the typology, the controlled media represented 0.37% of the GDP – losing 0.02% compared to the previous year -, while the estimated media represented 0.38% of the GDP, losing 0.05% compared to 2024.
It is important to note that InfoAdex is a private company that carries out exhaustive measurement work on various media, but there is still a significant amount of estimation that could considerably increase this final data.
Likewise, we remember that it is not InfoAdex’s mission to collect the economic volume represented by creativity and advertising production, nor the salaries of industry workers.
