Apple has been highlighting the capabilities of its mobile phone camera for years with short films, video clips and photo series through the “Shot on iPhone” platform. In its new installment, the brand has collected the reactions of fans around the world to the halftime show of this edition of the Super Bowl, starring the Puerto Rican singer Bad Bunny.
Under the title “The day the world danced,” Apple captures the emotional reactions of spectators to a historic performance that elevated Latin representation on one of the largest stages in the world. Like the show itself, the piece is a celebration of identity, community and music’s ability to transcend languages and borders.
To the rhythm of the song “DtMF (I should throw more photos)”, by Bad Bunny himself, the video brings together photographs and videos taken by 23 people who documented the moment in 15 different locations, including San Francisco, Mexico City, Madrid or Seoul. The unfiltered emotion of the spectators creates an overall portrait of shared pride and joy.
The piece has been shared on the Instagram profiles of Apple and Apple Music, which has served as sponsor of the Super Bowl halftime show since 2023, when it took over from Pepsi. This new installment extends the trajectory of “Shot on iPhone”, which celebrated its tenth anniversary in 2025 and was awarded the Grand Prix in the Creative Effectiveness category at Cannes Lions.
The video highlights the iPhone 17 Pro camera, which is the brand’s most advanced to date. It has three 48-megapixel cameras (main, ultra-wide angle and a new telephoto lens) and an 8x optical zoom. The phone’s system also includes an 18-megapixel front camera, and Dual Capture functionality, which allows simultaneous recording from the front and rear.
This year’s Super Bowl has positioned itself as the second most watched in history, with 124.9 million viewers, accumulated through the channels and platforms NBC, Peacock, Telemundo, NBC Sports Digital and NFL+, according to Nielsen data. It is behind the 2025 Super Bowl, which reached 127.7 million.
Specifically, Bad Bunny’s performance gathered 128.2 million viewers between 8:15 and 8:30 in the afternoon, in the United States alone.
