In the Spanish popular imaginary, one of the brands that is most associated with summer is The homemade. Some of its most prominent products, such as soda or summer red, have established themselves in summer routines of hundreds of consumers. The Buteory Bevenge & Food Spain group wants to deepen that relationship with a cobranding with the fashion firm Lefties.

The result is exclusive collaboration that comes in the form of a capsule collection, which is composed of Two men’s t -shirts. As the company has transferred through LinkedIn, the garments are included in the Male Chiringuito Beach line of the Inditex brand, which is inspired by summer aesthetics.

Designs seek to evoke the Refreshing and authentic spirit of the homemade, as well as paying tribute to the communication trajectory of the beverage brand. Its intention is to transmit iconicity and freshness to continue connecting with new consumer generations.

In this sense, both shirts show retro illustrations reminiscent of advertising history of the brand. One of the pieces, blank, shows the drawing of a Casera can and a lemon and the expression “the homemade, your usual drink.”

The second shirt, meanwhile, shows the slogan “If there is no homemade, we leave”, that the brand recovered last year and that it articulate its communication platform, as they did decades ago. In beige color, it looks like an illustration of one of the iconic glass bottles of the homemade and the expression “since 1949”.

The two shirts are presented with modern casual and aesthetic air To be contemplated as an option for summer activities, such as going to the pool or the beach or going to music festivals. Moreover, the photographs shown on the Lefties page evoke this summer spirit, and also invite you to enjoy the homemade products.

Both garments are available at a price of 12.99 euros, both in selected stores with the Lefties website, for a limited time.