The film “Aves de corral”, director and screenwriter Antonio Vicent’s debut feature, has resorted to an urban activation in Madrid to gain visibility before its theatrical release on March 6. The action is structured around an intervention in the printed edition of the newspaper 20 minuteswhose cover simulates a news story in which the filmmaker himself appears as a suspect of leading a criminal organization, in a direct nod to the film’s plot.
The kiosk offers latte art personalized, merchandising, photocall and the possibility of meeting the director himself
The initiative extends to Ágora Specialty Coffee, a newsstand and specialty coffee located on Alcalá Street, which for one day has been “invaded” by the creative universe of the film through a pop-up activation. The space offers the newspaper along with a free coffee while supplies last and proposes an experience linked to the premiere, with latte art personalized, merchandising, photocall and the possibility of meeting the director himself and part of the cast.
The choice of the kiosk also responds to its condition as a new urban cultural space. Ágora Specialty Coffee, inaugurated in November 2025, combines a newsstand with specialty coffee and joins a growing trend in cities such as Madrid, Barcelona or Valencia that integrates cultural consumption and hospitality in the same meeting point.
Creativity to stand out on a saturated billboard
The action seeks to differentiate the launch of the film in a particularly intense week for the Spanish film industry, marked by the recent celebration of the Goya Awards and the start of the Malaga Festival. In a context in which around fifteen titles are released every week in Spanish theaters and the public’s attention is divided between cinema, streaming platforms and social networks, the sector’s promotional campaigns increasingly resort to high-impact activations.
“Aves de corral” is a thriller with elements of comedy written and directed by Antonio Vicent (Madrid, 1997). The film marks his feature debut and features a cast led by Pedro Casablanc, Diego Anido, Daniel Ibáñez, Antonio Durán “Morris”, Roberto Enríquez, Chechu Salgado and José Luis García-Pérez, along with Olivia Baglivi, Belén Écija, Ramón Robles and Lucas Cantó, among other performers.
With this intervention in the press and urban space, the promotion of “Aves de corral” transfers the narrative universe of the film to the public space to capture attention at a time of high cultural competition.
