Sprite begins a new brand stage with the launch of its new global platform, “It’s That Fresh”, with which it presents a new visual identity and a new sound logo, and with which it hopes to consolidate its presence in the category, consolidating itself as the refreshing drink par excellence and linking itself to areas such as music, sports or urban culture.

The new image of Sprite

The platform, which launches in 180 markets, seeks to unify the expression of Sprite internationally. Thus, The Coca-Cola Company brand has renewed its logo, recovering the iconic Lymon symbol to reinforce the drink’s positioning in freshness. In this sense, although the white typography for the naming remains as the main element, the point of the letter i is updated with the silhouette of a lime and a lemon. The new image also includes dynamic versions, with splashes of moving liquid, bubbles, effervescence and allusions to the intense lemon and lime flavor of the drink.

As the company points out in a statement, the new image will be implemented starting this March and will be applied to both Sprite and Sprite Zero Sugar, including new cans with the new vertical Sprite logo. While Sprite and Sprite Zero Sugar now share the same core element, Sprite Zero Sugar maintains clear differentiation through black accents throughout the packaging, including the phrase “Zero Sugar” in black.

In addition to a visual renovation, the platform includes a phonotype that the brand has called “Sprite Sound.” The new global sound identity has been created in collaboration with the artist and music producer Mustard, and is inspired by both the brand’s history linked to music and the freshness that comes with the first sip of a cold Sprite. The new phonotype will be present in all new Sprite audiovisual communications, creating a consistent and recognizable expression.

Sprite in music and urban culture

To enhance the Sprite Sound and strengthen the relationship between the brand and music, Sprite has collaborated with the British rapper LeoStayTrill on an original song in which, as explained in a statement, a limited edition personalized Sprite instrument was used. This is an Ableton brand Move model controller, which comes preloaded with samples and product sounds that make up the new Sprite Sound.

LeoStayTrill was one of the artists present at Sprite FreshFest, the experiential event developed by the brand in London on March 19 to officially launch the “It’s that fresh” platform. The meeting included live performances, exclusive launches, product tastings and activations related to basketball, music, gastronomy, fashion and urban culture.

Along these lines, and seeking to strengthen its connection with urban culture, Sprite is partnering with Crenshaw Skate Club, the Los Angeles skate collective known for its influence on skateboarding, fashion and the community, and with which it will carry out exclusive launches and experiences throughout the year. “Created from the ground up and driven by originality, Crenshaw Skate Club represents the voices Sprite has always supported“, they explain from the brand.

From The Coca-Cola Company they point out that Sprite’s connection with urban culture dates back to 1986 with the “Now More Than Ever” advertisement, and deepened with “Obey Your Thirst” in the 1990s. Since then the brand has partnered with movements that shape culture around the world and has given visibility to emerging talents through its Limelight music platform. He has also supported athletes and tastemakers by creating a strong foundation in authenticity and self-expression.

With the new platform Sprite hopes to connect with generation Z and drive growth based on cultural relevance. “‘It’s That Fresh’ is a bold expression of Sprite, as well as a mindset that celebrates challenging the status quo and championing originality.“commented Oana Vlad, Global Vice President of Brand at Sprite. “Today’s generation doesn’t want to be told what’s trendy; They define it themselves. ‘It’s That Fresh’ is Sprite’s way of connecting with them where they are, highlighting the most innovative perspectives on culture and people who aren’t afraid to follow their own rules.”.

New products and collaborations

The deployment of “It’s That Fresh” is accompanied by the worldwide launch of Sprite Chill, which is supported, according to the company, by the reception of consumers in North America. Sprite Chill was launched as a limited edition in 2024 with a proposal that combined the intense citrus flavor of the drink with fruity touches. Now, the global expansion includes four ultra-intense flavors for a limited time: Cherry Lime, Strawberry Kiwi, Red Fruit and Lemon Mint.

On the other hand, Impulse Sprite + Tea also unites the refreshing drink with tea, and was launched in response to the combination created by the users themselves. This range will expand globally starting with Sprite + Black Tea in select markets, with additional flavors and variants in development.

In addition, the brand has announced collaborations within the framework of its commitment to combining with pricante food, which Sprite began to promote last year with the “Hurts real good” platform. In the second year of its campaign, Sprite further taps into Gen Z’s passion for spicy food through global and regional partnerships with Takis, Tabasco and McDonald’s, which will come to life through social and fan-created content, live experiences and special offers.