“An invitation for no one to decide for you“This is how Dmocracia is presented, the fashion collection launched as part of Spain in Freedom, the platform with which the Government is commemorating the five decades of democracy in our country. Together with the creative director and Madrid-based artist Bnomio, a series of urban style garments have been created aimed at generating a conversation with generation Z.

The capsule collection encourages citizens to wear democratic values, to feel them as their own, to claim and defend them. It invites us to show off democracy with pride, as if it were the latest trend. The action is inspired, precisely, by the values ​​and emotional attributes associated with fashion and the idea of ​​clothing as a symbol of expression and identity.

“When you dress, you position yourself. The clothes you choose every morning in your closet also speak about who you are, what you think and what you defend“, they explained from Spain in Libertad when presenting the garments. “In the face of stereotypes about ‘young people’, Dmocracia, a fashion capsule collection created by Bnomio, is an invitation to let no one decide for you”.

The collection has been presented, precisely, with an audiovisual piece filmed in the Congress of Deputies. The video shows two models walking through its corridors and spaces, looking at its sculptures and paintings, among them, “Oath of the Cortes of Cádiz in 1810”, a historical painting made by José Casado del Alisal in 1862. Both end the tour in the Hemicycle, the ultimate symbol of democracy.

Dmocracy is made up of t-shirts, sweatshirts and pants, in brown, beige and ocher tones, and a style clearly inspired by streetwear and the aesthetics of some of the most popular brands among young people, such as Nude Project or Scuffers. The garments feature the text “Democracy” on the front, and the number 50 on the back, alluding to the 50 years of democracy in our country.

This is a limited edition that España en Libertad offers through a raffle from June 22 to next June 29. To get the clothes, those interested must follow the Instagram profile, like the contest post and share the publication in their stories. 20 complete Dmocracy kits are raffled off.

With the intention of impacting the new generations with the initiative and the message, the platform has established collaborations with content portals, such as New Code; and influencers and content creators popular among the target audience, such as Sara Fructuoso or Marina Rivers. “The clothes you wear say a lot about you. This collection tells you that you can be young, dress fashionably and care about the world you live in. “More than a collection, a statement”the latter has commented on their networks.

The Dmocracy collection joins other marketing and communication actions launched to celebrate 50 years of democracy in Spain and transfer democratic values ​​to society, with a special focus on young people. Among them, it is worth highlighting the launch of the song “You are a democrat and you don’t know it”, created by Trafalgar 13 Music Studio and the composer Toni M. Mir, recognized this year with the c de c de Honor award by the Creativity Club. The topic has accompanied some of the publications on social networks and communications on the platform in recent days.

All of this broadens and expands the impact of the “Democracy is your power” campaign, designed by the agency Contrapunto BBDO, as a starting point for Spain in Freedom. Produced by Smile, the piece invited citizens to reflect on the rights and freedoms achieved in the last five decades and that we all currently enjoy, such as “to be able to give an opinion, to be able to believe or not to believe, to be able to be on the right, on the left, in the center or to be able to be of nothing.”