The Spanish advertising industry has received a total of 43 Lions at Cannes Lions 2026. Our country closes another edition of the international festival having won 2 Grand Prix, 9 Gold, 10 Silver and 22 Bronze.

Among the Spanish campaigns that have triumphed at Cannes Lions we find 15 different works.

“No Project Without Drama”, by Heimat TBWA for Hornbach, produced by Canada Barcelona, ​​has been one of the most awarded campaigns with Spanish talent at the Festival, with a total of 7 Lions, including 1 Gold, 3 Silver and 1 Bronze in Film Craft as well as 1 Gold and 1 Bronze in Film. “Beat Cancer Off”, by VML Health for Fuck Cancer, is also one of the most awarded Spanish campaigns, with another 8 Lions, including 1 Gold in Entertainment Lions for Music and 1 Gold in Health.

In its passage through the contest, the advertising industry of our country has stood out for a wide variety of awards among a total of 15 different campaigns carried out by 12 agencies and production companies for 15 advertisers. David Madrid and VML have been the most awarded Spanish agencies in this 73rd edition of Cannes Lions, with 9 metals each, followed by Canada Barcelona, ​​which has obtained 8 awards.

>> Find out all the Results of Spain at Cannes Lions 2026 <<

As for the 9 Golds, they have been distributed between VML Health, Lola Madrid, David Madrid, Canada Barcelona and Antiestático. The 10 Silvers have gone to agencies such as McCann and the Spanish record is completed by the 22 Bronzes obtained by Oriol Villar, Ogilvy, Serviceplan, LLYC and Havas Play, among others.

*Disclaimer: The growing internationalization of the advertising industry means that many campaigns are conceived, developed and executed collaboratively between teams and markets. Some of the recognitions included in this award reflect the participation of Spanish talent in global projects for international clients. Although the official inscription is taken as a reference, the attribution responds to its own, detailed and non-binding editorial analysis.

All the Spanish campaigns awarded at Cannes Lions 2026

“Berghain feat. Björk & Yves Tumor”
from Canada Barcelona for Rosalía

The video clip narrates a woman’s grief after a romantic breakup, taking everyday scenes into a musical, spiritual and surreal universe. It combines orchestra, choir, references to fairy tales and black and white dream images.

• 1 Grand Prix at Entertainment Lions for Music

“Tiny Coffee Shops”
by Lola Madrid for De’Longhi

The campaign transformed coffee makers into small artisanal coffee shops to demonstrate that the barista experience can also be enjoyed at home. The pieces were used as a medium in activations, sends to influencers and Milan Design Week.

• 1 Grand Prix in Industry Craft
• 1 Golden Lion Outdoors

“No Project Without Drama”
by Heimat TBWA for Hornbach, produced by Canada Barcelona

The campaign turned a bathroom renovation into a cinematic epic about the chaos and beauty of do-it-yourself. Directed by Lope Serrano, it was filmed in physical settings built from scratch, without image generation.

• 1 Golden Lion in Film Craft
• 1 Golden Lion in Film
• 3 Silver Lions in Film Craft
• 1 Bronze Lion in Film Craft
• 1 Bronze Lion in Film

“Beat Cancer Off”
by VML Health for Fuck Cancer

The campaign used humor, music and euphemisms about masturbation to disseminate studies linking a greater frequency of ejaculation with a lower risk of prostate cancer. It expanded its reach with apps, activations and digital content.

• 1 Golden Lion at Entertainment Lions for Music
• 1 Gold Lion in Health
• 2 Silver Lions in Film Craft
• 1 Silver Lion in Film
• 1 Bronze Lion in Health
• 1 Bronze Lion in Audio & Radio
• 1 Bronze Lion in Film

“Namesakes”
by LePub Milan and Antistatic for Heineken

The campaign connected Spanish bars that shared a name to make visible the training, marketing and loyalty services that Heineken offers to the hospitality sector. It reinforced the brand’s role as a strategic partner of local businesses.

• 1 Golden Lion in Creative B2B
• 1 Gold Lion in Creative Strategy
• 1 Silver Lion in Creative Strategy
• 1 Silver Lion in PR
• 1 Silver Lion in Brand Experience & Activation
• 1 Bronze Lion in Creative Business Transformation

“Dove R/eal Reviews”
by David London/David Madrid for Dove

The campaign turned real, unedited Reddit comments about a hair mask into the brand’s main creative pitch. Dove made positive and critical opinions visible to reinforce its territory of transparency, authenticity and real beauty.

• 1 Gold Lion in Creative Strategy
• 1 Gold Lion in Social & Creator
• 1 Silver Lion in Brand Experience & Activation
• 1 Bronze Lion in Creative Strategy
• 1 Bronze Lion in Stocking
• 1 Bronze Lion in Social & Creator

“Resize the Price”
by David Bogotá/David Madrid for Cerveza Águila

The campaign made the official shirt of the Colombian team more accessible by reducing its price according to the size of the Águila logo printed on it. It transformed a sponsorship asset into direct help for fans.

• 1 Golden Lion in Entertainment Lions for Sport
• 1 Bronze Lion in Direct
• 1 Bronze Lion in Creative Commerce

“Ikea Preowned”
by McCann for Ikea

Ikea used its own advertising channels to promote used furniture sold by individuals. The initiative turned the brand’s communication into a second-hand marketplace that reinforced the durability of its products and its commitment to the circular economy.

• 1 Silver Lion in Stocking
• 1 Bronze Lion in Creative Business Transformation
• 1 Bronze Lion in Brand Experience & Activation

“The Safe Pack”
from VML Madrid for Your Pharma

VML Health developed a visual sash system to reduce medication errors caused by similarity between containers. The solution incorporated color, legible typography, and iconography to facilitate medication identification.

• 1 Silver Lion in Pharma

“Shot Without Permission”
by Ingo for Amstel (with Spanish talent in production and photography)

The campaign photographed real moments of friendship in bars in Argentina and Romania without prior notice or directing the scene. He then obtained authorization from his protagonists to use those images as a claim to authenticity.

• 1 Silver Campaign Lion in Print

“Sosega”
by LLYC Madrid for Cervezas Alhambra

Cervezas Alhambra celebrated its centenary by creating a new flamenco style inspired by life without haste. The campaign brought together figures such as Carmen Linares, Arcángel, Kiki Morente and Javier Limón in a musical, documentary and cultural proposal.

• 1 Bronze Lion at Entertainment Lions

“Help!”
by Oriol Villar for Santalucía

It tells the friendship between two men who accompany and support each other throughout different stages of their lives to claim the value of helping and being helped. The campaign reinforced the insurer’s positioning around support and mutual help as part of its “Una Vida Contigo” brand platform.

• 1 Bronze Lion in Film

“The treasure hunt”
by Ogilvy Madrid for the Ministry of Equality

The campaign addressed vicarious violence through a short film starring Ester Expósito. Inspired by a story by Hernán Casciari, it showed how an abuser used his daughter as a tool of coercion against his ex-partner.

• 1 Bronze Lion in Film Craft

“Moving Landscapes”
from Serviceplan Madrid for BMW

BMW regained the pleasure of driving through photographs taken from moving vehicles. The motion blur technique turned landscape, light and speed into a visual expression of the emotional experience of being behind the wheel.

• 1 Bronze Lion in Industry Craft

“UV Tattoo”
by Havas Play Barcelona for ISDIN

ISDIN created a photosensitive sticker to teach children the importance of photoprotection. Inspired by “The Three Little Pigs,” it made the wolf appear with the sun and disappear when applying sunscreen.

• 1 Bronze Lion in Stocking