There is often a tendency to think that when there is no hope of a cure for someone, it is no longer worth helping. However, the PorqueViven Foundation, specialized in comprehensive pediatric palliative care, believes that it is in those moments when the most can be done: care, accompany and support so that boys and girls have the best possible life for the time they have left.
It conveys the message in a solidarity short film designed by the agency Piel Creative Studio and produced by Primo Content; and in which actors Paco León and José Coronado have participated. They play Nano and Choco, the imaginary friend of a child for whom there is no cure. After a debate between his two heads, he concludes that “when you can’t do more“is, precisely, whenyou can do much more”.
The project is the result of the commitment of professionals in the audiovisual and cultural field, who have collaborated altruistically in the different phases of the process, from ideation and filming to distribution and dissemination. The composer Fernando Velázquez, winner of a Goya award for the soundtrack of “A monster comes to see me”, has composed the original music, performed by the Euskadi symphony orchestra (Euskadiko Orkestra).
The short film uses metaphor to address the value of feeling accompanied in difficult moments and invites us to look at pediatric palliative care from closeness, ties, and presence. It moves away from the clinical approach to propose a more human and understandable view with the intention of opening a conversation, dismantling prejudices and encouraging citizens to support its initiative.
In this sense, the short film is presented as a medium and long-term social awareness tool, designed to reach different audiences and contexts, and to contribute to a greater understanding of pediatric palliative care. But also as a campaign to raise funds that allow us to continue developing care and support programs.
“PorqueViven works so that the time these children have left is not just time: it is life. Accompanying means relieving pain, supporting emotionally, providing respite for families and, above all, creating everyday moments: playing, laughing, celebrating a birthday or simply being at home, together.”the foundation comments in a statement.
Its comprehensive care model will soon be reinforced with the inauguration of the Comprehensive Pediatric Palliative Care Center (CAPPI), scheduled for the end of this year. The center is launched to offer specialized care, respite spaces and support to children with serious illnesses and their families. The works have been 100% financed by the Amancio Ortega Foundation on land donated by the Madrid City Council.
