A few weeks ago Oatly “Conqueb” one of the GoodNews coffee shops in Barcelona with 30,000 stickers. Now the plant of vegetable beverages seeks to continue promoting its penetration in the Spanish market and gaining presence in consumers’ consideration with a powerful marketing action plan deployed in Madrid that has called the “Oat week.”
The action works the penetration and knowledge of the brand and its product
Last Monday, May 19, the brand activated a seven -day initiative aimed at celebrating oat drinks, and more specifically, its Oatly Barista product, which now markets in a format of 1.5 liters. For this, a series of initiatives dedicated to the world of the vein has launched, and the vegetable alternatives have not yet embraced.
Thus, over the last days, and until Sunday, May 25, Oatly is holding events, delivering gifts and promoting collaborations with some of the best coffee shops, bakeries and creative spaces in Madrid. Is carrying out Workshops, product tests or exercise sessions With the intention, not only to promote your drink, but also to promote a dynamic, social and healthy lifestyle.
“We don’t like staying in the super linear. We love to go outside and mix with the city, with its neighborhoods and their coffee shops. We seek to be there where we go”, Explains Juan de Solís, brand director for southern Europe in Oatly, in statements to Reason.WHY. “The ‘Madrid Oat Week’ is born to accompany cafes, its baristas and take advantage of the launch of our new format”
From Oatly they point out that the initiative is a reflection of its commitment to give visibility to the coffees of Madrid, Open conversations and promote collaborations and new points of contact with our partners. All with a local and authentic approach.
In addition, oat week is an invitation for consumers to explore the universe of vegetable drink.
Monday, May 19
On Monday, May 19 Oatly celebrated an art workshop Latte with oatmeal to learn to make slopes. Two sessions were held, one for the public and one for Baristas, in the cafeteria LA MARZOCCO MADRID.
The cafeteria and coworking space also carried out a tasting Drømme Kaffe House. It was a coffees prepared by finalists of the Brewers Cup championship, as well as. Talks, feedback and vegan snacks.
Tuesday, May 20
On Tuesday he celebrated an “Oatchata”, that is, a horchata party held with oat drinks. It was made for free in collaboration with the Mexican bakery Manuela mill.
Wednesday May 21
On Wednesday Oatly carried out various “Happy Hours morning” with the oat drink as the protagonist, and delivered drinks for free during the morning in cafes such as Work Madrid, Re cafe or Bonanza Coffee.
On May 21, International Tea Day is celebrated, and to commemorate the occasion he organized an event in the cafeteria and tetería Shan Shan which included infusions, mixtures with oatmeal drinks, vegan snacks and traditional Chinese music live.
Thursday May 22
On Thursday, May 22, he gave away, until stocks, “Granola Oat Lattes” in The house loves, A Granola specialized cafeteria.
Friday, May 23
For Friday, May 23 has planned a tasting of a creation that combines sweet and salty oat Coffee berry.
Saturday May 24
On Saturday, May 24, it has organized a sensory experience that will include music, DJ sessions, flowers and matcha tea combined with oats. It will take place in the Eito coworking room and space.
Sunday May 25
The initiative will conclude on May 25 with an exercise session of 45 minutes in Flint Café. “Oatshakes” will be delivered, that is, beested with oat drink.
