The technological consultant NTT Data has acquired the Creative Agency Bungalow25, which will be integrated in Tangity, the international marketing, sales, experience and creativity of the group. With this, the company reinforces its value proposition, based on the combination of strategic vision, creative talent and advanced technology.
The movement, as NTT has indicated in a statement, will gather at the headquarters of Madrid and Barcelona more than 1,000 professionals specialized in solutions that promote the transformation of the brands.
It would be expected that the operation entails the disappearance of the Bungalow25 brand, since the agency’s activity will be integrated into Tangity.
As they transfer from Tangity to Reason.WHYthe integration of Bungalow25 is conceived as a natural movement, since both parties have previously collaborated in some projects, having established a previous relationship based on capacities complementarity.
María José Romero, Partner NTT Data Europe & Latam de Tangity, has indicated in a statement that the arrival of Bungalow25 “It is a decisive impulse for our value proposition, joining strategic vision, creativity and technology to offer complete solutions to brands and generate memorable experiences for its customers”
Tangity is reinforced as a relevant agent in the transformation of marketing and CMOS
Precisely that reinforcement is what is sought with integration. Tangity hopes to consolidate its creative proposal, not only in terms of communication, but also at the strategic level. This will strengthen its approach, based on a strong technological component and marketing orientation, and favor its mission of helping and accompanying the CMOS in the transformation that its position and the discipline of marketing are going through.
In this sense, thanks to the incorporation of Bungalow25, Tangity will further develop their creative component with the will to continue supporting advertisers in the search for empathy and the emotional connection of their brands with consumers. Customers will perceive the result of the operation in high -impact creative solutions, surrounded by ample capacities in technology, design and analytics.
“The incorporation of Bungalow25 to Tangity is a decisive step that reinforces our capacities in the creative and consolidated field a truly differential value proposal for our clients”; Víctor López-Barrantes, general director of NTT Data Spain, has commented in a statement.”This operation allows us”
From the consultant they point out that the initiative responds to a market trend, where creativity and technology converge. Similar operations in the sector reflect, they say, the need evolution of the agency management model, incorporating technology innovation, in order to provide greater precision, differentiation and efficiency in their business results.
About this has reflected Pablo Pérez-Solero, CEO & Creative Executive Director in Bungalow25: “We are in a moment of change in everything that surrounds creativity. Of course it is still the heart and magic of our business, but today much more is necessary”, Said in a statement.”And that much more can only be achieved with data, technology and scale. That is why with this integration, from Tangity, we want to offer the market another way of understanding our business. More integrated, more fresh, easier and with the same as always disruptive ideas”
With the integration of Bungalow25, Tangity Spain intends to reinforce itself as a relevant actor in the industry and ally and travel companion of the marketing directors. The company expects to continue promoting its growth in a market that considers key.
In this regard, Tangity has transferred a 20% growth forecast on the last fiscal year, in which it reached 100 million euros of billing.
Bungalow25 has provided its services to brands such as Sony Pictures, Wallapop, Lowi or Netflix, and their works have been recognized at national and international festivals such as the Sun, Inspirational, C of C, or Effective Awards.
