Nikeskims, the sportswear brand for women as a result of the association between Nike and Skims, the firm led by Kim Kardashian, officially launches the market on September 26. And to present he has created an advertisement that worships the body as a vehicle to achieve the objectives and that appeals to women who are redefining what it means to be an athlete today.

“Bodies AT Work” has been directed by Janicza Bravo and is starring, among others, the exhaustion Serena Williams, the Snowborad Chloe Kim champion, the volleyball player Madisen Skinner, or Kim Kardashian herself. The spot highlights the power and beauty of the body and portrays a generation of women who have found in sports a way to feel strong, competitive and safe of themselves.

As Nike expresses in a statement, the first collection of Nikeskims is designed to sculpt the body and to perform in activity and exercise. It aspires to establish a new standard, both aesthetic and performance, in the industry by redefining sportswear for women at all levels, from the sports elite to day to day. This ambition is the one that has sought to evoke in the announcement, in which the detail plans abound to highlight the garments.

“THE VIDEO ‘BODIES AT WORK’ celebrates the strength and power of each woman“, says Kim Kardashian, in a statement.”Our mission is clear: redefine women’s sportswear without concessions. This collection combines an avant -garde performance with a bold and avant -garde design, empowering athletes, from elite competitors to gym enthusiasts, so that they move naturally and reach their goals with confidence“

The announcement is accompanied by a series of photographs made by Luis Alberto Rodríguez and Rob Woodcox and starring more than 50 athletes, including the aforementioned and outstanding figures of the American university leagues. The images show the 58 garments with which Nikeskims are presented, collected in seven different lines: three of them timeless and four season. Among all are more than 10,000 ways to combine the looks, designed, according to Nike, with attention to detail, style, functionality and comfort.

The collaboration between Nike and Skims is strategic. Nike hopes to capitalize on the momentum and the community that has been established around the firm created by Kim Kardashian and recover part of its brand relevance in an increasingly competitive category. For his part, Skims will have the opportunity to continue promoting his business and his brand relying on Nike’s legacy and iconic character.

The sports firm assures that Nikeskims is part of its willingness to continue promoting the growth of its products and services for women, while reaffirming its commitment to them. “Nikeskims represents a bold evolution in the way women experience sport and style, and together with skims, we offer what no other brand can“Amy Montagne, president of Nike, says.”It is part of Nike’s broader commitment to her: innovation of products without concessions that moves and celebrates women“

Nike’s first collection will go on sale on September 26 on Nike and Skims websites, as well as in the physical stores of brands and other associated stores.