Commissions, problems with the application or excess documentation required are some of the issues that hinder the financial management and daily operations of SMEs and the self-employed. All of them are issues that the neobank Qonto has proposed to resolve with the special anti-paperwork unit that it has deployed throughout Spain to publicize its solutions and promote greater banking clarity.

The campaign started last May under the concept “Zero Banking Drama”, with which the company conveys its positioning around transparency, simplicity and agility in the management of business finances, compared to the complexity usually associated with traditional banking. It is based on the idea that small businesses and the self-employed continue to encounter friction, bureaucracy and lack of visibility in their relationship with their banks.

To do this he has turned to painting, specifically dramatic scenes created by artists over the years. In a digital spot he shows “Las Meninas”, by Diego Velázquez, considered one of the most complex works of universal painting due to its play of perspectives, lights and reflections. With special effects, Qonto transforms the faces of the protagonists into more relaxed expressions when they come into contact with its offer of products and services.

Post by original Qonto on Instagram.

With this, as the brand expresses in a statement, it claims a new way of understanding business finances, simpler, more transparent and adapted to the real needs of SMEs and the self-employed. It ensures that its platform allows centralizing financial tools, more efficient management and greater visibility and control over treasury and expenses, thus eliminating barriers such as excess bureaucracy or lack of transparency.

The concept has been amplified and transferred to the streets with a street marketing and outdoor advertising campaign that has been carried out mainly in Barcelona and that has had financial quality as its narrative axis. Qonto has continued working on a creative concept linked to the complexity of painting and has deployed it in creativity of different formats.

Among them, a large advertising banner that has been placed in the vicinity of Paseo de Gracia and Rambla Catalunya, and that has played with the double meaning of the word “painting”, alluding, on the one hand, to a pictorial composition, and on the other, to the popular expression used to describe something ridiculous, chaotic or shameful. The graphic has presented an image inspired by classic painting and reinterpreted with elements such as papers, invoices and accumulated documentation, which has been accompanied by the phrase “Are your company’s finances a painting? No dramas.”

The piece is also performed in a circuit of active digital mupis in different strategic points of the city; and in the vinyl of tram cars that will be visible between May 18 and July 12. The intention with this action is to also convey that Qonto accompanies companies wherever they stay and go, forming part of a dynamic ecosystem.

Besides. It has also created an anti-paperwork unit to reflect the way in which its proposal simplifies financial management and frees it from the burden associated with bureaucracy. Thus, it has put into circulation a traveling garbage truck that has traveled to different parts of the city collecting excess paperwork from companies, SMEs and the self-employed. In addition, the brand has reviewed the opinions of passers-by regarding the frictions they experience in their financial management.

Post by original Qonto on Instagram

In addition, Qonto has also been present at South Summit 2026, held in Madrid between June 3 and 5, where it has also deployed its anti-paperwork unit among those attending the congress and, in this way, destroy all their banking dramas. With this, the company has made itself known at a prominent event among its target audience, presenting itself as a banking alternative for SMEs and the self-employed.

Post by original Qonto on Instagram

“Traditional banking has been managing the money of SMEs and the self-employed for decades from rigidity, opacity and distance.” commented Marta Rifà, Qonto Marketing Director for Southern Europe, in a statement. “With this campaign we want to break with that language, with that logic and with that financial situation that too many Spanish companies continue to endure. Because managing your business finances should be clear, agile and, above all, designed for businessmen.”.