The hotel brand ME by Meliá and the fashion brand Lacoste have joined forces to create new uniforms for the company’s teams. The collaboration turns hotel staff into ambassadors of the sport-chic clothing brand, and strengthens its positioning around authenticity and sophistication.

The association results in a collection of uniforms that reflects the identity, style and essence of each destination, and adapts to the professionals who work in the different locations. The alliance began to be implemented last summer in the brand’s hotels in Marbella and Lisbon, which have recently been joined by Malaga and more destinations soon.

As explained in a statement from ME by Meliá, the avant-garde personality brand of Meliá Hotels International, the uniformity proposal consists of a curated selection of pieces that are completely renewing the brand’s corporate wardrobe. It does so with garments full of Lacoste’s fashion sport DNA and that combine functionality, dynamism and timeless elegance.

ME by Meliá points out that the initiative gives prominence to human talent, which is considered the key piece that makes the quality and excellence of the service in each hotel possible. In its statement, it points out that professionals value the practicality, timeliness and comfort of the collection, as well as its aesthetics. They are precisely the protagonists of the campaign with which the brand communicates the collaboration.

The company ensures that the association with Lacoste is supported by values ​​and a shared vision focused on lifestyle, creativity and modernity. “Both brands attract a sophisticated and modern audience, looking for authentic and stylish experiences.“, explains the brand in a statement. “While ME by Meliá seeks sensory moments and design experiences in its hotels, Lacoste brings its iconic sports fashion statement, creating an elegant and bold dialogue”.

The creation of uniforms expands the bond between both brands, which has materialized in various ways over recent months. Among them, the theming with Lacoste details of a suite at the ME London hotel, as well as an exclusive invitation to the Lacoste boutique in the British capital.

The brand was also present at the ME Ibiza hotel, with a “take over” of the pool that transformed the space with inflatable mattresses and ice popsicles with the recognizable silhouette of the crocodile from the Lacoste logo.