Drinks are the great commitment of McDonald’s United States to expand its consumer base and connect with generation Z. The company has announced the launch of a new line of beverage, which include cold coffees, beaters and fruit sodas, to attract new customers and become option in new moments of consumption.

As announced in a statement, as of September 2, more than 500 restaurants in the country, in regions such as Wisconsin or Colorado, will begin to offer new drinks as a market test part.

“We have taken what McDonald’s fans love: the flavors that yearn, the formats they are looking for and the moments to enjoy, and we have created a test line for the United States. that adapts perfectly to their lives“, Explain from the hamburger chain”Either for a breakfast energy, a refreshing refreshment in the afternoon or a moment for a small whim, we believe that there is something here for everyone”

The new beverage line is inspired by the COSMC’s concept, a new restaurant format that McDonald’s inaugurated in 2023 and was inspired by one of the characters in the fictional universe McDonaldland, created by chain in the 80s and 90s. Its offer was based on drinks that combine bold flavors and vibrant colors. But the brand seems to have not finished working for the company, which last month began to close Cosmc’s premises after just a year and a half of travel.

In this sense, McDonald’s has chosen to integrate the offer of COSMC’s drinks into their own restaurants. “During the last year, we have been listening to fans, learning from our COSMC’s concept and exploring what makes a moment with a drink really special. Now, we are making that knowledge come true “the company has expressed.

McDonald’s presents the new beverage line as a combination between the creativity of Cosmc’s and the comfort of its restaurants. Ensures that it is “fresh and exciting options“That fans preferences are adapted to trends,”offering something for each mood and moment”
The options will include, Enter others, Creamy Vanilla Cold Brew, Strawberry Watermelon Refresher, Sprite Lunar Splash, Popping Tropic Refresher, Toasted Vanilla Frappé.

“We are observing a great impulse in the beverage sector, since more and more people, especially our fans of the Z generation, opt for cold and tasty drinks like a whim”, Commented Alyssa Buetikofer, director of customer and marketing experience at McDonald’s United States, in a statement.”It is a great opportunity to satisfy the changing tastes of our US clients and be present at new moments”

In this sense, the company understands the initiative as a test that will help to understand what works in the country, from operations to customer satisfaction. He assures that it will serve as learning to know if it is viable and interesting to climb the products in a generalized way.

From the company they point out that it is not just about including new references in the menu, but about promoting a global beverage platform. “We have the structure, tools and equipment to act quickly and climb what works. This first test in the US market is a great step in our global strategy”Said Charlie Newberger, director of the category of drinks.

With this McDonald’s movement, he seeks not to lose ground to some of its main rivals, which have also been reinforced in the beverage section to serve consumers looking for new options. At the end of last year Taco Bell presented Live more coffee, a new concept of coffee with innovative drinks; While Wendy’s has included new references from Powerade and KFC has collaborated with Mountain Dew in a new soda.

The initiative will also help McDonald’s to compete against brands centered on the territory of drinks that are experiencing rapid growth thanks to an offer based on striking and customizable options that are captivating new generations of consumers, such as Dutch Bros, 7 Brew or Swig,