“Marketing’s job is to detect the growth restriction and offer a solution”

Carlos García Trillo, Marketing Director of GAES, is the protagonist of episode 009 of Light & Lights, a program of reason.Why created together with JCDecaux.

Carlos defends the basic principles, dismantles the urban legend about digital consumption in the senior target and takes advantage of the conversation to confirm that Marketing is Business. He explains the theories of restrictions. If you blink you’ll miss it.

A sharpener passes along the way, the walk stops “coincidentally” in front of a GAES store and a neighbor from the neighborhood participates in the final closing. The live light.