Even the most skeptical of the festive season can get into the Christmas spirit thanks to Asda’s wide and diverse range of products and prices. That is the message that the British supermarket chain sends in its Christmas advertisement, with which the company seeks to highlight the quality-price ratio of its proposal to consumers ahead of the holidays.

“A Very Merry Grinchmas” has been worked on together with the creative agency Lucky Generals and focuses on the current economic context and its impact on the purchasing power of the British in a season of high spending. The campaign aligns with the supermarket’s strategic positioning, expressed in the claim “That’s Asda Price”, which focuses on offering low prices to families.

The advertisement is based on the idea of ​​the skepticism that many users experience at Christmas due to the expenses involved, hence the protagonist is the Grinch. He laments high prices, expensive gifts and the cost of living in a cover of the popular song “Let it Snow.” However, his opinion changes when he walks through the aisles of an Asda store and he begins to enjoy shopping.

“We all love Christmas, but we also know that it can cause financial difficulties. Therefore, this year we are focused on helping everyone enjoy the holidays we deserve, full of joy, celebration and the peace of mind that Asda Price offers“Rachel Eyre, Asda’s Chief Customer Officer, said in a statement. “If we manage to conquer the Grinch, the most cynical of all, we know that with our unmatched combination of incredible products at unbeatable prices, we will be able to celebrate a fabulous Christmas.”.

As stated The Drumthe insight into Asda’s Christmas advert is based on a survey of around 500 families, in which 90% said they fully enjoyed the Christmas holidays, but 70% said they were worried about expenses. In this sense, the figure of the Grinch represents a narrative shortcut, which also establishes a direct connection with Asda through color.

The advert premiered on November 1 on Asda’s social channels and digital platforms, as well as on television – on ITV1 – that same day. The campaign will also have executions in the written press, radio outdoor advertising, video on demand, CRM and in-store activations.