The Spanish agency Lola Madrid has achieved its second Grand Prix in the history of the Cannes Lions Festival. On this occasion he has stood out in the Industry Craft section with “Tiny Coffee Shops”, for the Italian coffee machine manufacturer De’Longhi. The campaign has already obtained a Golden Lion in the Outdoor category in this edition of the contest.

The award, which recognizes the creativity of the work, the agency and the brand, represents the fifteenth Grand Prix of Spain in the International Festival of Creativity and is added to the one also won in this edition by Rosalía and the production company Canada in Entertainment for Music, for the video clip “Berghain”.

Both sections add to the list of those conquered by Spanish creativity over the years, among which are Exterior, Creative B2B, Luxury or Film, among others, and which reflect the diversity and versatility of the talent and creativity of our country.
Here you can consult all the Grand Prizes that we have won in previous editions of the Festival.

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Lola Madrid has been key in shaping this list by winning the Outdoor Grand Prix in 2024 with “Find your summer”, for Magnum. That campaign challenged the visual and narrative codes of the category, seeking to deseasonalize ice cream sales in the United Kingdom and encourage consumers to enjoy the product during the winter.

The Grand Prix obtained this year at Industry Craft is the second won by the agency at the festival, as well as the second that Tomás Ostiglia also collects as Executive Creative Director of the same. The trophy recognizes the international work of Lola Madrid and provides a new demonstration that Spanish creative talent is requested and in demand at a global level.

“Tiny Coffee Shops” is the first Grand Prix that Spain includes in Industry Craft, a section launched in 2018 to celebrate craftsmanship in creative disciplines such as design, printing, publishing or outdoor advertising. This award highlights the importance of technical expertise in bringing creative ideas to life. Although, it is worth mentioning that this 2026 the festival has added the subcategory of “crafts with AI” to recognize mastery in jobs that could not exist without artificial intelligence.

Rafael Gil, Chief Creative Officer of Artplan and president of the Industry Craft jury, explains that “Tiny Coffee Shop” stood out from the beginning of the deliberations for its ability to awaken an unusual sensation: that of looking at the world again with the eyes of a child. As he noted, every detail of the execution is worked with an extraordinary level of care, ensuring that small creative decisions generate great emotions. “The work consistently stood out throughout the evaluation process,” Gil stated. In addition, he added that the moment in which the lights of the miniature cafeteria were turned on also symbolizes the jury’s certainty of being before the best possible representative of the category. “That is precisely the role of a Grand Prix: to become the symbol of a category today and an inspiration for the industry tomorrow”he concludes.

“Tiny Coffee Shops”, the Industry Craft Grand Prix

Coffee makers converted into models of coffee shops from different parts of the world was the idea developed by Lola Madrid to change consumers’ perception of the coffee experience at home and highlight De’Longhi machines. A commitment to design and craftsmanship to highlight the manufacturer’s products and convey the idea that cafeteria-quality coffee can also be enjoyed at home if you have the right tools.

Designer Simon Weisse – known for his miniature work for filmmakers such as Wes Anderson – created a series of detailed coffee shop models inspired by iconic coffee cultures such as Milan, Tokyo, Paris, Copenhagen and Berlin.

Each miniature was handcrafted using traditional modeling techniques. Each facade was mounted directly on different De’Longhi coffee machines, so that the mockups highlighted the Rivelia, Magnifica Evo Next, Eletta Ultra, Eletta Explore and Primadonna Aromatic models. This sought to demonstrate that the coffee experience that people associate with coffee shops is no longer limited to these establishments, but can be recreated at home with precision and ease.

The action was communicated with an audiovisual piece developed in stop-motion technique that reinforced the message through narrative language. The short, titled “The Smallest Coffee Shop in the World,” was directed by Sam Walker through Creators Inc., in collaboration with Simon Weisse, and showed an everyday scene in a miniature coffee shop that, when opened, revealed to be built on a branded coffee machine.

The campaign was also executed on digital platforms and social networks, with pieces dedicated to the different models; as well as other brand channels, as part of a broader commercial and brand strategy. As part of the strategy, coffee makers with special packaging were also sent to influencers and content creators, and the models were exhibited within the framework of Milan Design Week 2026, which sought to reinforce De’Longhi’s position at the intersection of design, culture and innovation.

Original post by De’Longhi on Instagram.

Among the results provided by the brand and the agency when sharing the case with Cannes Lions, it stands out that the campaign has reached 6.8 million impressions. In addition, they claim that it has generated the highest peak of searches for the brand in the last six years.

Other Industry Craft Awards

In addition to the Grand Prix, the Industry Craft jury has distributed two Golds for:

• The pieces “Hope”, “Mornings” and “Picky” from the “Made for life” campaign, by Try Oslo for Ikea. With an empathetic tone and an approach that reflected the brand’s deep understanding of the way its products are used, Ikea presented a series of micro stories that address topics as complex as infertility, parenting, and dementia.

• The other Golden Lion went to “Dear difference”, by Denstu Tokio for Nikka Whiskey. The strategy proposed to create a visual system that broke with the traditional codes of the category, taking as reference the attributes of the malt with which the drink is made, and the legacy of the brand.

Click on the image to enlarge its size.

Furthermore, in this section Spain has also won a Bronze Lion for the pieces “Nieve”, “Bosque” and Dehesa” by Serviceplan Madrid for BMW and which are part of the “Moving Landscapes” campaign. The automotive company has continued to explore the pleasure of driving by resorting to photography to reproduce the driver’s gaze in motion through a series of photographs by Iván Arribas.

More info.: Industry Craft winners at Cannes Lions 2026