Pikachu, Bulbasaur, Charizard… We have all had a favorite Pokémon, or several, when we played the video game on the Game Boy as children or when we played it older in the Go version for smartphones of the popular Japanese franchise. Pokémon commemorates its 30th anniversary with a global campaign that celebrates its fan community and highlights its impact on popular culture.
The Pokémon Company International has released “Which one is your favorite?” pays tribute to Pokémon’s three-decade journey and the way it has delivered global experiences to different generations. The campaign has started within the framework of the Super Bowl, which took place on Sunday, February 8 at Levi’s Stadium in Santa Clara, California, and which featured a performance by Bad Bunny at halftime.
The ad stars celebrities who, as fans, share their favorite character and their experiences with the video game. Thus, through Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko, Pokémon demonstrates the diversity of its community and the lasting impact of the brand.
The company says that the campaign is a representation of how the brand seeks to unite everyone through their love for Pokémon. “Since the beginning of the franchise 30 years ago, coaches from all over the world share the same question: ‘Which one is your favorite?’. “This question always starts exciting conversations and reminds fans that, whoever they are, there is a Pokémon for them.”said Kenji Okubo, President of The Pokémon Company International. “We want to thank fans around the world for being part of this diverse and multi-generational community.”.
In addition to the announcement, the campaign includes a series of actions, events and experiences that will take place throughout the year. One of them, already active, invites users to create their own image with a new camera function available in the Pokémon GO mobile application, which also turns 10 years old this year. Those interested will be able to choose their favorite Pokémon to appear in the photo and see what other users share on social networks with the hashtag #Pokemon30.
In addition, the company wants to transcend the borders of digital and has proposed various in-person experiences. It will hold several events, including “Radiant Day” and “Electrifying Night,” which, it explains in a statement, will allow fans to connect and interact with other players in various ways, although it has not yet provided more details.
