Antena 3 has continued to lead the television audience in the month of February thanks to the strength of its three main contents: the news programs, “El hormiguero” and “Pasapalabra”, which monopolize the list of the 25 most viewed broadcasts. Its main rival, La1, has not managed to remove its position, despite the broadcast of football, the Goya awards gala or the Benidorm Fest. The distance between the two continues, for another month, at 0.7 percentage points.

It is one of the conclusions that can be drawn from Barlovento’s monthly audience report, prepared with data from Kantar. This indicates a slight improvement in television consumption compared to the previous year, but not compared to the previous month, probably due to a more favorable weather situation for leisure away from home.

According to the consulting firm, the traditional television consumption time per viewer (referring to those who watch television every day) has been placed at 290 minutes. This is 7 minutes more than in January, but the same as the same period last year.
Furthermore, the time of traditional television consumption per person (over the entire Spanish population: 47.5 million) has been 170 minutes. The figure is 5 minutes more than the previous month, but 3 minutes less than in February 2025.

Who watches television in Spain?

Regarding the profile of the viewers, the study points out that those who spent the most time watching television in January were women (181 minutes) and people over 74 years of age (369 minutes). By location, Castilla y León (202 minutes), Galicia (199 minutes) and Asturias (196 minutes) are the regions that consumed the most television.

According to the report, unique viewers accumulated in February reached 43,376,000, which represents 91.9% of the population of Spain, which
It does contact traditional television. The figure represents a decrease of 1% compared to January. On the other hand, 27.9 million Spaniards watched traditional television for at least one minute every day, that is, 58.7% of the population. The data reflects a drop of -0.1% compared to the previous month.

On the other hand, there were 4.1 million “telephobes”, which means that 8.8% of the population did not watch television at any time during the month of February. The figure represents an increase of almost one million viewers compared to the previous month.

Streaming television consumption

The Barlovento study points out that hybrid consumption time, that linked to “other audiovisual consumption” other than traditional television, such as streaming, video games or radio, stood at 59 minutes per person per day in January. This reflects a decrease of 3 minutes compared to January, and an increase of 9 minutes compared to February 2025.

This type of consumption represents 26% of total television use in Spain; and it is broken down as follows: 53 minutes for internet/streaming; 4 minutes for play/recorded video and another 2 minutes for others/video games and radio.

This implies that the total time of television use (traditional television + other uses) has been 229 minutes per person per day. The figure reflects 8 minutes less than in January, and 1 minute more than in February of last year.
In addition, the total time of television use per viewer per day has been 345 minutes. which represents a decrease of 13 minutes compared to the previous month, but 3 minutes more than in February 2025.

In addition, hybrid television consumption has 35.2 million total unique viewers and 14.9 million daily unique viewers.
The exclusive audience for these “other uses”, that is, the number of people who use the television daily for an activity other than watching traditional linear television, has been 3,585,000 viewers.

The most watched on television in February

As is usually the case, football stands out as the most watched of the month and, therefore, grants La1 both the most watched broadcast, as well as the golden minute. It corresponded to the match played between Atlético de Madrid and FC Barcelona within the framework of the Copa del Rey. It was broadcast on February 12 and attracted 3,699,000 viewers with a 26.7% audience share. The most watched minute occurred at 10:53 p.m. and registered 4.4 million viewers.

The rest of the 25 most viewed broadcasts of the month correspond to Antena 3 and are distributed among its different news programs, Antena 2 Noticias 1, Antena 3 Noticias 2 and Antena 3 Noticias Fin de Semana; “The anthill.” and Pasapalabra, which delivered the largest jackpot in the history of the contest in February. Rosa Rodríguez’s victory was seen by an average of 3,696,000 viewers and achieved a 36.8% audience share.

It is worth highlighting the audience registered by the Goya awards, which achieved one of its most viewed editions in recent years. The ceremony, which culminated with the consecration of “Los Domingos” as best film, gathered 2,396,000 spectators on February 28, the highest number of spectators since 2023; and reached a 26% screen share, the best percentage of the gala since 2020.

For its part, the final of the Benidorm Fest 2026, which took place on February 14, obtained a 12.1% audience share in what was its first edition outside the Eurovision festival; and an average of 1,085,000 spectators. It was the least seen edition in its history.

Breaking down the content of the report by genre, La1 also won the most viewed film. It was about “El 47”, broadcast on February 21 in the “We are cinema” space. It accumulated 1,457,000 viewers and a 14.8% audience share.
It has also achieved the most watched series with the premiere of “Anatomy of a Moment”, broadcast on February 22. It gathered 1,643,000 viewers, with 13.2% of the share.

Network television audience

Antena 3 has once again led the audience by achieving 123% of the share. which represents an increase of 0.1% compared to January. However, La1 has managed to maintain its distance by registering 12.3% of the screen share, and is once again 0.7 points behind the first. For its part, Telecinco falls to fourth position with 8.7% of the share.

Focusing on audiovisual groups, Atresmedia – with six channels on broadcast – remains in the lead with 25.7% of the screen share. Mediaset – with seven channels on broadcast – achieves 22.8% of the share, and Grupo RTVE closes the podium with 18.6% of the screen share.

Serving the audience by time slots, La 1 led the morning, afternoon and early morning, while Antena 3 has been the preferred option for after-dinner and prime-time. For its part, Telecinco has taken over late-night.
By targets, Antena 3 has led among women and La 1 among men. By age, the audience has been distributed: Boing has conquered those under 4 to 12 years old, La1 to those between 13 to 64 years old, and Antena 3 to those over 65.

Television advertising in February

According to Barlovento, the volume of GRPs from advertising campaigns decreased by -4.3% in February compared to the same period of the previous year, reaching 121,382 GRPs 20″. The number of active campaigns, on the other hand, has grown by 5.4%.

The most viewed spot corresponded to Santalucía Seguros, broadcast on Antena 3 on February 23. He achieved 28 Grp’s 20”.

The first positions for the different advertising attributes are:

• Advertiser: Procter & Gamble, with 5,043 Grp’s 20”+
• Campaign: “Securitas Direct / Alarms”, with 1,886 Grp’s 20”
• Brand: Gallery of the Collector, with 2,769 Grp’s 20”
• Sector: Food, with 17.2% of advertising pressure

In numbers, we have talked about:

• Advertisers: 1,310, 8.1% more than in February 2025
• Spots: 754,054, 2.6% less compared to the same period of the previous year
• Grps 20″: 121,382
• Sectors: 21
• Brands: 1,522, 5.8% more compared to February of last year
• Campaigns: 2,015, 5.4% more compared to February 2025

More info.: Barlovento hearing report February 2026