Just Eat Takeaway has chosen WPP Media agency EssenceMediacom as its new global media agency following a tender process. The decision represents a reorganization of the company’s media strategy and reinforces its commitment to a model capable of combining global strategic direction with local knowledge in each market.
As part of the agreement, EssenceMediacom will support Just Eat Takeaway in media strategy, planning and activation in Austria, Belgium, Bulgaria, Germany, Ireland, Israel, Italy, Netherlands, Poland, Slovakia, Spain, Switzerland and the United Kingdom. Mindshare, also integrated into WPP Media, will be responsible for the company’s media management in Canada.
The objective is to boost growth in a sector marked by competition between platforms
The appointment seeks to accompany the evolution of Just Eat Takeaway’s marketing strategy through a globally integrated operating model, but with the capacity for local adaptation. The objective is to drive the company’s growth and develop more connected media experiences throughout the entire consumer journey, in a sector marked by competition between platforms, promotional pressure and the need to reinforce the frequency of use.
A model supported by data, AI and local knowledge
To contribute to Just Eat Takeaway’s growth objectives, the team will work with WPP Open, WPP’s AI-powered marketing platform, and Open Intelligence. Both tools will be used to deepen consumer knowledge, identify new audiences, detect growth opportunities and optimize the use of data and measurement, as explained in a statement.
The choice of EssenceMediacom thus reinforces the role of technology, integration and data intelligence in the company’s media planning. The model seeks to provide coherence between markets, but also local sensitivity in a category in which consumption habits, competitive pressure and the relationship with restaurants and users vary significantly between countries.
“WPP’s advanced data and technology capabilities, as well as its ability to effectively support our teams through a globally integrated model, will be critical as we continue to accelerate our growth and strengthen our relevance.”said Celine Francois, Head of Global Media at Just Eat Takeaway.
For her part, Charlotte Goddard, Managing Director, Global Clients of WPP Media in the Netherlands, highlighted the opportunity to work alongside the company in a new stage of growth. “We are delighted to be collaborating with the Just Eat Takeaway.com team and welcome the opportunity to help them harness the power of integrated media to drive business growth and bring everyday convenience to more people around the world.”he stated.
The collaboration between Just Eat Takeaway and EssenceMediacom will come into effect in July 2026.
