Joaquín Mouriz Costa, Director of Brand, Communication and Customer Experience of BNP Paribas Personal Finance for Spain, will be the next President of the Association of Communication Directors (Dircom), to the extent that his has been the only candidacy presented. This was announced by the association when communicating the end of the deadline for submitting proposals.
From Dircom they point out that, in accordance with the provisions of the Internal Regime Regulations of the electoral process, said candidacy will be automatically proclaimed in the next Extraordinary Electoral General Assembly, called for March 25 of this year. This will be the official proclamation of the new Board of Directors for the period 2026-2030.
In this way, Joaquín Mouriz Costa takes over from Miguel López-Quesada, currently Founding Partner of MLQ Group, who has held the position since 2018. It should be remembered that he was renewed in 2022 with a view to remaining in office until the elections that took place this year.
Its objective is to reinforce Dircom’s positioning as a reference association in communication
As explained by the association, Mouriz’s objective is to reinforce Dircom’s positioning as a reference association in the field of communication and Corporate Affairs by working on three specific axes: governance, influence and professional future.
To do this, it will address updating the Statutes to advance participation and transparency; strengthening the territorial and international projection of the association; or the promotion of strategic alliances in areas such as reputation, sustainability and responsible leadership. He has also proposed the creation of an Advisory Council of Young Professionals and the updating of Dircom’s digital channels.
When Joaquín Mouriz made the presentation of his candidacy official in January, he noted, through LinkedIn, that this was “open and choral, team-based, based on the opinion of the associate, the authentic owner of our association“He assured that the program is based on an active listening process developed since April 2025 and that it has received feedback from more than a hundred professionals of all types of profiles. “We have listened to your various experiences with the association, your impressions, your expectations and your contributions“, he commented. “We will always be willing to listen and learn. Dircom is everyone’s home and together we all have to, in an open, generous and transversal way, unite to continue moving forward!”.
The candidacy of Joaquín Mouriz, who will become the next Board of Directors, is made up of 23 professionals from the communication sector:
- Jorge Álvarez-Naveiro Sánchez, Corporate Director of Communication at Ecoener
- David Álvaro García, Deputy General Director and Director of Communication of H/Advisors – Acento
- Cristina Caballero Fernández, Head of Global Communications at Acerinox
- Paloma Cabrera López, Director of Marketing and Communication in Spain and Portugal at Accenture
- Doris María Casares Medín, Global Chief Corporate Affairs & Communications at Mango
- Sebastián Cebrián Gil, Reputation Management & Analytics Director at Roman
- Almudena Cobas Bastida, Head of Communication and Content, Spain and Portugal at Tesla Motors
- María Díaz González, Head of Communication, Brand & Institutional Relations at Esade
- Tania García Puche, Director of Communication at Ganvam
- Fernando Geijo Nares, Global Director of External Communication at Prosegur
- Laura Gonzalvo Bas, Director of Communication and ESG Iberia, Italy and Latam at Securitas Direct
- Mónica Escusa Campos, independent professional
- Asier Ibarrondo Agromayor, CEO of Data Comunicación
- Ignacio Jiménez Soler, Global Director of Public & Corporate Affairs and Communications at Cellnex Telecom
- María Lacasa Marquina, General Director of Communication at Endesa
- Jaime Massó Caballero, Chief Marketing and Communications Officer of ESIC University
- Ignacio Mata Maeso, Director of Communication and Public Relations of Atresmedia
- Ester Médico Moret, director of Communication at the Open University of Catalonia
- Juan Pedro Molina Cañabate, university professor
- Patricia Peiró Hergueta, Communications Head of Takeda Pharmaceuticals
- Ana Porto Sánchez, Global Director of Communications at Telefónica
- Roberto Sanz Soblechero, Marketing and Communication Director of HM Hospitales
- Sergio Vicente De San Antonio, Director of Communication and Brand at Leroy Merlin
