After presenting last summer, marquesas with refrigeration for the heat months, JCDecaux has promoted the marquesinas in Madrid Airnetworkan innovative urban furniture solution that is presented as capable of purifying the air thanks to a photocatalytic technology that eliminates nitrogen oxides (NOX), one of the most harmful pollutants in the urban environment.
In Zaragoza they have already purified more than 25,000 grams of nox
These new structures, which were already previously implemented in Zaragoza, where they have purified more than 25,000 grams of NOX, will soon reach the streets of the capital as part of the Company’s commitment to sustainability and transformation of public space.
Each Marquesina incorporates a developed nanotechnology next to the company Global Murertedesigned to reduce air pollution in its immediate environment, thus improving environmental quality in areas of high urban density.
The presentation took place during a new edition of Tuesdays, the Innovation and Sustainability Forum organized by JCDecaux. During the event, Maria Pia Flores Decaroli, Head of Product of the Company, stressed that these marquesine represent a step forward in the mission of “Make an cleaner and more sustainable place from the outside.”
In addition to its environmental functionality, airnetwork marques act as advertising support, integrating the sustainability As an added value to the exterior offer for advertisers.
“We want to lead the transformation of urban space and inspire other actors to build more responsible cities. Technological innovation and environmental commitment must go hand in hand”says Ricardo Pérez Valcárcel, Marketing Director at JCDECAUX Spain.
With this initiative, JCDecaux consolidates its vision that external advertising can also be an active tool in the improvement of the urban environment and in the fight against climate change.
