Google’s “Circle to Search” feature is evolving to better respond to an increasingly common behavior: When someone looks at an image, they rarely want “just one thing.” With the update announced by the company, the function now allows you to select and search for multiple objects simultaneously within the same capture, photo or content on the screen.

The change is especially relevant in purchasing contexts – for example, a complete look – because the system can automatically break down the different pieces (clothing, accessories, footwear) and return results for each of them, whether the exact product or visually similar proposals.

The novelty is based on the logic of composite visual search: instead of treating the image as a single query, “Circle to Search” identifies several elements, executes searches in parallel and organizes a final response that separates results by object. In practice, it is no longer necessary to repeat the process garment by garment, nor prioritize the most striking thing while losing the rest of the details.

From a business perspective, the movement also expands inventory and opportunities for brands and businesses, because it concentrates more purchase intention in a single interaction: a user can go from “I like the set” to a complete exploration of the potential cart. Google also frames this improvement as a natural step after the mass adoption of the function, which has become a quick gateway to contextual information about any element that appears on the screen.

The update is now available from Samsung Galaxy S26 and Pixel 10, with progressive rollout to more Android devices. In markets where the functionality is enabled, the enhancement also connects to the virtual fitting room: when selecting an outfit, the user can access the “Try Me” option to see how a garment fits without leaving the discovery flow.