Imagine a press conference in which the spokesman who takes the floor is God And he does it to extol the virtues of human ingenuity. Is what he proposes Autodeskthe 3D design, engineering and construction software in its new B2B advertising campaign designed by the Giant Spoon agency.

In the announcement God makes Spinninggoes to the cinema or travels a city of skyscrapers aboard a tourist bus. Actions that for humans can be everyday but that the deity highlights highlighting The creative power that we have developed as a species and thanking the time of the one now has to enjoy instead of creating.

God, played by Emmy’s winner Tony Hale, thus shares his admiration for the things that people have created with Autodesk. The campaign receives the title of “Let There Be Anything” and has caviar production.

The campaign was launched in the United States during the second round of the NBA playoffs and, from there, the announcement will be expanded with shorter versions in which God has more time to travel or play basketball now that Autodesk has “removed” workload.

Autodesk software offers a wide range of products that cover various industries, such as architecture, engineering, construction, manufacturing and entertainment. This B2B campaign aims change the perception of the company as AutoCAD manufacturer – the design software for 2D drawing and 3D modeling – and thus put in value that has 185 tools for design and manufacturing industries.