The Spanish streaming platform Filmin expands its brand beyond the audiovisual industry and enters the territory of fashion. In collaboration with the Catalan sustainable fashion brand Brava Fabrics, it has launched its first clothing collection, inspired by the company’s identity and cinema.
Filmin’s first line of textile merchandising went on sale through the firm’s website last Sunday, March 15, to celebrate the 98th Academy Awards, in a nod to the passion of the company and its community for the world of film and television.
The collection consists of three items: a sweatshirt, a t-shirt and socks. All of them transfer the most recognizable visual elements of the streaming platform to fashion: the corporate green, the black logo and the claim “We exist because cinema changed our lives.”
In addition to the aesthetic component, it ensures that the collaboration shares a product logic aligned with the values of both brands, both based in Barcelona and linked to culture. Filmin points out that Brava Fabrics is a firm used to working on collaborations with very defined cultural and visual universes and that is committed to a production model that is conscious of environmental impact.
Brava Fabrics defines the garments in this collaboration as a proposal made with sustainable materials, including organic cotton. On the website it presents the sweatshirt as “perfect for lovers of movies and good stories“, and the socks like “a nod to film lovers who want to take their passion off the screen as well”.
To publicize the collection, both brands have published a series of pieces on social networks that connect the garments with some emblematic international films, all of which are available in the Filmin catalogue. “A collaboration that made us especially excited. To celebrate, we have allowed ourselves to play a little with cinema. This reel is the first clue. Does anyone recognize the movie?”, the platform commented on Instagram with images that allude to “Mommy”, by Xavier Dolan (2014).
The pieces are serving, at the same time, to promote Filmin as a platform, focusing on its differential cinema offering. “Have you seen the French movie ‘La Haine’? This dolly zoom scene is iconic! Look for it on Filmin”, points out the company with a video that evokes the film directed by Mathieu Kassovitz (1995).
As the platform points out in a statement, the collection “was born with the desire to turn a cultural identity into an everyday object and to strengthen the bond between Filmin and its community“With the launch, Filmin breaks the barrier of screens and materializes to connect with viewers also in the physical field.
