Education
Seafood products do not involve marketing or branding in the new Pesca España campaign
Their promotions are written on wet paper. Their logos are not a show of design. And their nets are purse seine, trawl or trammel ...
Omnicom completes the purchase of Interpublic for 9 billion, creating the largest marketing and advertising group in the world
Omnicom has completed the acquisition of Interpublic after receiving all necessary regulatory approvals, thus formalizing the largest corporate integration in the recent history of ...
Mariano Rajoy: “If I returned to Moncloa I would pay more attention to communication. It was a mistake not to do so”
“Pay little attention to communication. I would have dedicated more time”. That has been the response of Mariano Rajoy, President of the Government of ...
Popeyes vindicates things done well with its new platform: “That’s how it is, that’s how it is”
Cafes where you can’t drink coffee if you don’t eat. Expensive smartphones that do not include headphones. Bags of chips in which half is ...
“Think before you publish”: this disturbing ad warns of the dangers of sharenting
Strangers who greet a girl, who congratulate her on her birthday or who wish her luck in her next match, and all this to ...
Coca-Cola will combat the unwanted loneliness of older people together with Grandes Amigos
Unwanted loneliness is recognized by the WHO as a public health problem, since it entails emotional risks, such as depression, and physical risks, such ...
From stadium to global luxury brand: the Bernabéu consolidates its own identity
The Bernabéu stadium has completed a transformation process, which beyond the structural remodeling, has also included the consolidation of its own brand, with specific ...
Printers express their emotions in Ricoh’s “Dreaming Ric” campaign
Ricoh Spain has chosen the language of cinema to rethink the relationship between technology and emotion at a time when the printing sector coexists ...
American Eagle Highlights Intergenerational Appeal with Martha Stewart in Christmas Ad
From Sydney Sweeney’s 28 years to Martha Stewart’s 84. The fashion brand American Eagle wants to highlight its intergenerational appeal by using the businesswoman ...
Uber turns silence into a creative resource to highlight its electric mobility
Uber has decided that, in an environment saturated with messages and sound stimuli, silence can be the most eloquent resource. The company has presented ...
