Education
Ron Barceló takes drops to the next level with the exclusive La Dropería platform
The drop culture, as the launch of limited and exclusive products is called, is permeating all types of consumer categories. Some brands, such as ...
Reflections on the speed of innovation, immediacy and the power of the ephemeral
More than 200 professionals from the Spanish marketing industry shared learnings and conversations at Visa Marketing Now 2025, a meeting promoted by Visa and ...
Wikipedia says its traffic is declining due to AI summaries and social networks
Wikipedia, one of the most visited websites globally, says it has experienced traffic declines due primarily to summaries generated by artificial intelligence and social ...
“Ghost communities” or how to get the customer to accompany the product before reaching the market
The ideal of a brand is to launch a product and build a passionate community around it whose commitment drives sales and business results. ...
This meditation capsule is designed to be placed in work spaces
Mental health at work is no longer a secondary issue. Faced with increasingly demanding environments, meditation emerges as one of the most effective tools ...
Values-based marketing drives preference, relevance and effectiveness, according to Warc
Value-Driven Marketing (VDM) can generate significant improvements in brand preference and likability, perceived relevance, and ad performance. It is a valid approach for all ...
The importance of connecting with yourself and accompanying yourself to lead a coherent life
49% of people who work in Spain claim to suffer stress daily. Figures like this are recently extracted from the different studies on occupational ...
L’Oréal Thailand turns expired makeup into art therapy kits for mental health patients
L’Oréal Thailand, in collaboration with McCann Worldgroup, has launched “Beauty Inside Out”, a social impact campaign that transforms expired cosmetic products into tools for ...
Manos Unidas reinvents food sayings to raise awareness about hunger
Bread with bread is no longer food for fools, but food for many in the new Manos Unidas campaign. The NGO has reinvented some ...
Stools designed as symptoms of colon cancer to raise awareness
Colon cancer awareness has reached bars, cafes and cultural spaces in Georgia. The “Weird Looking Stools” campaign, created by the Chemistry agency together with ...
