Domino’s Pizza It expands its proposal, although temporarily, with a special edition of Mini Croissants accompanied with cocoa cream Nocilla It is a new product with which the pizzerias chain seeksthought to turn any excuse into a good detail”
Nicknamed “Dominito’s”, In a clear allusion to the “Manolitos”, the popular Croissants of the Manolo Bakes brand. The packaging in which it also presents the employee by the aforementioned brand, since it also includes an ingenious phrase inside the box. The Insight, based on the purchase or gift of the croissants on the occasion of a celebration, also reflects the behavior of the consumer around the Manolo Bakes product.
The launch, however, follows the product innovation presented by Domino’s Pizza in November last year: Croissantizzima. It is a new pizza base that replaces the classic dough with an inspired by the light and laminated texture of Croissant.
The “Dominito’s” will be available until June 2 for one euro in the restaurants of Domino’s Pizza. In addition, to communicate the launch and its availability, will give 100,000 units Throughout the country on May 22. As specified, you will give 65 Dominito’s boxes in each of its stores in national territory.
“If you are also there, this interests you. Croissants freshly baked with dipear nocilla”, Said the brand on social networks by making the initiative known.“So if your mother has called you to remind you that it is the birthday of your Hermanx, you have approved the most difficult exam that you had left or your best friend and you make 11 years of besties … you know what it plays”
“We wanted to talk to that generation that does not always celebrate with flowers or gifts, which does not need a great occasion to have a good detail. And that knows that being good is also part of his emotional language”; Explains the brand in its LinkedIn profile.“A product designed for those moments when there is no need for a great reason to have a great detail”.
The new product communicates with a strategy designed by the agency Good rebelsand that is articulated under the concept “be whenever, Dominito’s”. With her the brand aims to mobilize her followers to go to her nearest store to test the new croissants.
The campaign has the Influence collaborationRS, as the creator of gastronomic content Boukie.
As the brand points out in a statement, it will also have the collaboration of the Creator Alejandro Villamizarwhich on May 22 will be in the Domino’s Pizza store located in the Plaza de Santa Barbara, in Madrid, receiving all those people who want to try the product.
The brand has turned the occasion an opportunity to generate a memorable experience. In this way, users who attend must share their “remain” excuse written to get a ticket that can be exchanged on a recreational claw machine, in which they will have to try to catch a ball. Thus they will have the possibility to get a Dominito’s box or get a free pizza year.
