“Toy Story 5,” which hit theaters on June 19, is one of the year’s notable film releases, one especially relevant to captivating family audiences. Aware of this, Disney Spain has addressed its target audience, boys and girls, in a special outdoor advertising action that communicates the new installment of the saga.
The company has innovated with the development and installation of a new support that breaks with traditional measurements and heights, generally designed for adult pedestrians. Thus, it has created special smaller mupis designed to be seen and read by those who will be one of the main audiences of the new film starring the most famous toys in the world.
“Posters at the height of the most important ones in the house“, commented the brand when sharing the action on its social channels. Disney has created a video in which it shows boys and girls of different ages interacting with the particular format, which only shows the official poster for “Toy Story 5” and the release date in theaters.
Original post from Disney Spain on Instagram.
As seen in the video shared by Disney, the mupis for children have been located in parks and recreation areas, natural spaces for the little ones’ leisure, such as Santander Park, in Madrid. With this, the company has sought a natural integration of the message and maximum reach among the public to which the action is directed.
From reason.Why We have contacted Disney Spain to learn more about the campaign. We will update the news when we receive more information.
The action is part of a broader marketing campaign in which various actions have been carried out. Among them, the premiere of the film at the Callao cinemas, in Madrid, with the presence of Pete Docter, Executive Producer and Creative Director of Pixar; and Lindsey Collins, Executive Producer of the film.
It has also shared exclusive content and collaborated with influencers and content creators, who have shared their reviews of the film with their respective communities.
The company has also established partnerships with other brands. The Papa Johns pizzeria chain has given life to the fictitious Pizza Planet restaurant internationally, and in Madrid to the emblematic hook of the first installment by converting a marquee into an arcade machine.
For its part, ColaCao has launched a version of its iconic baticao featuring Buzz Lightyear, available alongside the large formats of ColaCao Original and ColaCao Turbo. In addition, it has also created a limited edition of retro cans for its product, as well as special packaging for its cookies.
