Drinking Corona beer following the experience proposed by the brand itself is not always easy, since the lime wedge that should accompany the drink may not fit correctly through the opening of the bottle or can. But the AB InBev firm has solved these frictions with “Lime guides”, special files designed so that each slice fits perfectly in a Crown.

The development has been carried out by the Gray Global agency and is presented within the framework of International Lima Day with the intention of providing ease to the Corona consumption experience and solving a common dilemma shared by thousands of users around the world. Thus, using laser technology for food, the brand has created files with cutting guides on the peel to indicate with precise visual lines where to make the cuts to the citrus so that it fits into any Corona format.

“Have you ever tried to put a file in your Corona and it just doesn’t… go in? Introducing the Corona file guides. Designed to keep this iconic ritual as simple as the relaxation that Corona has represented for more than 100 yearss”; commented Emily Steven, Global Marketing Director at Corona, via LinkedIn. “Using 100% natural ‘fruit tattoo’ technology, we’ve created the first files marked with dotted cutting lines, showing you exactly where to cut to get the perfect fit.”.

These particular limes are launched in Argentina, Brazil, South Africa and China, as shared by brand officials through social networks. Specifically, 25,000 units have been created that will be distributed in more than 30 points of sale in the aforementioned markets, as well as in local delivery services, as reported by Little Black Book. They will be available in different sizes so that users can enjoy them in different beer formats, from cans to bottles.

To publicize the innovation, Corona has created a dedicated website, and a series of audiovisual pieces that it has shared on social networks and digital platforms. In addition, it is collaborating with influencers and content creators in the travel and adventure category in the markets where the initiative takes place, inviting them to enjoy Corona a wedge of lime cut to perfection. Michael Eloff is one of them, who has shared images of the limes from Cape Town.

The brand points out that the initiative aligns with Corona’s philosophy of celebrating simple moments and connecting with nature, as well as facilitating experiences that allow you to focus on enjoying and being present with loved ones. In this sense, “Lime guides” turns to nature itself to simplify the Corona experience, letting the fruit itself show exactly where to cut.

Also collaborating on the campaign are WPP Production, the special projects boutique Magic Lab, the content production company Frequency Pictures, and the animation and special effects studio Voodoo.House.