At the end of last January Coca-Cola presented “Bubbling Up”, the first of its three advertisements for the FIFA World Cup, which will be held from June 11 to July 19 in Canada, the United States and Mexico, and for which it acts as a sponsor. This portrait of the fans’ effervescent enthusiasm for the great football event occurred to the rhythm of a version of the classic “Jump” by Van Halen, performed by international singers J Balvin, Amber Mark, Steve Vai and Travis Barker, and which the company has now officially presented.
“Jump” expands Coca-Cola’s trajectory in combining music, culture and sports
The song has been created together with Real Thing Records, the music production company that The Coca-Cola Company launched together with Universal Music Group in the summer of 2025, and has had the collaboration of Capitol Records. The anthem created for the World Cup represents, as expressed in a statement, the expansion of the company’s legacy in the combination of music, culture and sport, and the association with innovative artists in the creation of music that reflects the passion of fans globally.
In this sense, Coca-Cola has partnered with singer J Balvin, singer-songwriter Amber Mark, guitarist Steve Vai and drummer and producer Travis Barker. According to the brand, “Jump” pays homage to the original song through easily recognizable synthesizers and explosive guitar work, but fuses the classic with modern textures and a production designed to sound in stadiums.
The song is now available to listen to on the main audio platforms, and is accompanied by a video clip with artistic direction and design by artist McFlyy. It presents animated versions of the singers and musicians, under an aesthetic reminiscent of Asian anime. It includes the appearance of Lamine Yamal, seeking to connect sport, music and digital entertainment, and new generations. It premiered on MTV Live, MTVU, and on Paramount Times Square billboards.
Like the first ad in Coca-Cola’s global World Cup campaign, the song and video celebrate the full spectrum of emotions that define the tournament, “Being a football fan means feeling everything at full volume: the joy, the sadness and the hope that makes you come back.“, said Joshua Burke, Global Marketing Director of Music and Culture at The Coca-Cola Company, in a statement. “Coca-Cola and the FIFA World Cup have always brought people together, and we wanted this song to evoke that moment when millions of fans sing the same sentiment at once. J Balvin and Amber Mark were the obvious choice as partners: they bring passion, authenticity and energy to everything they create”.
“For me, music has always been about bringing people from different countries and cultures together, and ‘JUMP’ is about that shared energy.“, for his part, J Balvin has pointed out. “Collaborating with Coca-Cola on their World Cup anthem was natural: it’s about enthusiasm, energy and creating something that feels real. This song is about celebrating life and living in the moment”.
