Sanitas’ mission is to take care of people’s health and, as stated in its new advertising campaign, it aims to help them live to the fullest. “Your best version” brings together a dozen Spanish athletes to inspire society to enjoy life based on an integrated healthcare approach that not only addresses physical well-being, but also personal development.
The campaign has been designed by the creative agency Candy Store, which has been working with the brand for years, and reinforces Sanitas’ commitment to promoting preventive and continuous medicine. The company values its vision of health, which combines digital innovation, personalized medical care and physical and emotional well-being programs adapted to each stage of life.
The spot was produced by La Joya and directed by Félix Bollaín. It stars Olympic and Paralympic athletes, some of them long-time ambassadors of the brand: Teresa Perales -narrator of the piece-, Sergio Llull, Pincho Ortega, Sergio Scariolo, Ona Carbonell, Carolina Marín, Paula Badosa, Martín de la Puente, Saúl Craviotto, Sara Andrés and Clara Fernández.
His choice seeks to convey values such as perseverance, personal improvement and commitment to health care, also associated with Sanitas.
The campaign is articulated around the One Health concept, that is, the idea of a single health that includes both the physical, psychological and emotional health of people, as well as the care of the environment and the surroundings. That is why the message focuses on the importance of listening to one another, respecting one’s own rhythms, diversity or gratitude.
It also enhances Sanitas’ positioning around preventive health and the company’s commitment to innovation and technology. It is worth remembering that last June Sanitas received a Gold at the National Marketing Awards in the section of innovation in value proposition for “My genomic health”, a pioneering program in preventive medicine to help anticipate and treat diseases with genetic predisposition.
Furthermore, “Your best version” strengthens the bond between Sanitas and sport, one that has existed for more than twenty years. The brand serves as the Official Medical Supplier of the Olympic and Paralympic Team and the Real Madrid football club.
In addition to the spot, the campaign includes a dedicated website that collects information on Sanitas’ different products and services, as well as its work in areas such as inclusion or sustainability. It will be run on television, digital media, social networks and Sanitas’ own channels, where athletes are sharing their keys to reaching their best version.
