Carolina Aransay has announced her departure from The Coca-Cola Company after more than 17 years associated with the company. The executive has been serving as Marketing Director for Iberia since March 2021, a position from which she has led the company’s marketing area in Spain and Portugal for the last five years.
“After more than 17 years, I am closing a very important stage at Coca-Cola”Aransay has pointed out through Linkedin. “I believe that work does not define us, but there are stages that, without a doubt, leave a deep mark. To make a decision like this in the end, intuition is what guides.”
Her departure occurs a few weeks after the departure of Sara Blázquez, until now Communications Director of Coca-Cola in Spain within the Public Affairs, Communication & Sustainability (PACS) area. Blázquez left the company after almost a decade linked to the brand, where she had led the corporate and reputational communication strategy in the Spanish market since joining in 2017 from Burson.
His career at Coca-Cola began in 2008 as Brand Manager of juices and new categories.
In the case of Carolina Aransay, her career at Coca-Cola began in November 2008 as Brand Manager of juices and new categories. He subsequently assumed responsibilities for Aquarius and innovation as Senior Brand Manager, before serving as brand director for Coca-Cola Trademark in Iberia between 2015 and 2019. He was then Marketing Portfolio & Channel Activation Director, a position he held until February 2021, before assuming marketing directorship for Iberia.
A career linked to marketing and the beverage portfolio
During her time as Marketing Director, Carolina Aransay has been part of a period of intense activity for Coca-Cola, marked by the evolution of its beverage portfolio, the development of brand campaigns, the activation of channels and the company’s adaptation to a more fragmented consumption context, with greater weight of sugar-free options, innovation in categories and the construction of long-term communication platforms.
“I leave with the certainty of having completed an extraordinary professional cycle. Very grateful for everything I have experienced, especially in these last five years at the head of the Iberia Marketing team”has shared the directive. “You are the best and, without a doubt, my greatest reward. Because beyond the projects, campaigns and launches, there is no greater satisfaction than seeing a team grow and build together something to be proud of.”
Aransay also expressed gratitude for the work shared with the teams at The Coca-Cola Company and Coca-Cola Europacific Partners. “Thank you to all the people at The Coca-Cola Company and Coca-Cola Europacific Partners with whom I have shared ambition, learning and projects. For so many ‘unforgettable dances’… Of course, it cannot be said that we have not worn out the soles of our shoes”he has written.
Before joining Coca-Cola, Carolina Aransay developed part of her career at Unilever, where she was Brand Manager of the Personal & Home Care division between 2004 and 2007, and later Brand Manager of the food division between 2007 and 2008.
The board has explained that it will dedicate the summer to slowing down before facing a new professional stage. “Now it’s time to slow down this summer to gain momentum for what’s to come”he pointed out. He has also mentioned that he will continue to enjoy Aquarius Melocotón Rojo and Coca-Cola Zero Zero, two products linked to his career within the company.
Aransay closed his message with a personal reflection: “As someone very close to me told me a few days ago: “Carol, today is not a day that is defined by what ends, but by everything that begins.”
The departure of Carolina Aransay marks the end of one of the longest careers within the Coca-Cola marketing area in Iberia and adds to the recent movements in corporate communication. Both changes open a new stage in the company’s management structure in the Spanish market.
