A prayer app that combines the peace and quiet of meditation with the spiritual growth of contemplative prayer. This is how Hallow is defined, the platform founded in 2018 by Alex Jones that offers resources and audio-guided prayer sessions and has accumulated millions of downloads worldwide. The application is gaining traction and is taking advantage of the celebration of Lent to gain a foothold in our country.
Encourages Catholics to join their community and use the application as support
Hallow has launched an international digital campaign that encourages Catholics to join their community and use the application to accompany them in their spiritual preparation for Easter. To do this, it proposes what it has called the “Lent Challenge”, which consists of following the contents proposed for the period between February 18 and April 2, 2026, when Holy Thursday will take place.
The platform promotes it from its profile in Spanish, intended for the Spanish-speaking community of believers, and together with several influential profiles both in the social and cultural sphere, as well as in the religious sphere. Thus, he has associated with the Venezuelan singer Carlos Baute, the Mexican musician Alexander Acha, the Spanish actor Jaime Lorente, the Spanish psychologist Isabel Rojas Estapé, the Argentine priest Marías Jurado; Olga María del Redentor, Superior General and founder of the Samaritan Carmelites of the Heart of Jesus; José Ignacio Munilla, Bishop of Orihuela-Alicante; or content creator Rene ZZ.
As the platform explains in its social media publications, all of them offer their reflections and voices in different content, from homilies and meditations, to interviews. The common thread of all this is the readings of “The Brothers Karamazov”, the spiritual novel by Fyodor Dostoyevsky; and the Parable of the Prodigal Son.
“We are all further from God than we should be”
“We are all further from God than we should be, but the good news is that He always waits for us with open arms, running to meet us even when we are still far away.“, they explain from Hallow, when describing the series of contents prepared for Lent. “To bring this biblical passage to life like never before, we will delve into Dostoevsky’s famous novel. We will enter the lives of its characters and discover how their struggles and frailties reflect our own. Together, we will let go of that which prevents us from returning to the Lord and we will allow Him to make us heirs of His love.”.
The campaign, active since January, includes pieces dedicated to the experiences of each of the profiles that are part of the promotion. Actor Jaime Lorente briefly shares his own experience of faith and search for God; and encourages his followers to “walk” with him on Hallow, participating in the challenge and hand in hand with the content he publishes every Friday. “Today is Ash Wednesday and the first day of this great challenge. Every Friday I will accompany you with fasting.
But not a fast on food alone… But that which really matters: getting away from everything that entangles us inside. This Lent I want to walk with you.
Search for God. Cleanse the soul. Return“, commented the actor on his Instagram profile when sharing the piece.
The same happens in the case of Carlos Baute, who encourages users to pray every day thanks to the application’s proposal. In his video he invites you to download the free app and become part of a community of millions of Christians preparing for Lent. “Active love is work and perseverance, and for some perhaps a whole science; while love in dreams longs for an immediate, quick feat, carried out before everyone’s eyes, even with the sacrifice of life, as long as it does not last long and is like in the theater, amidst applause.”, he commented in his publication.
The campaign involves the adaptation to the Hispanic market of “Pray40: The Return”, which invites American Catholics to take on the challenge and prepare for Lent. In this case, it features the actors Jonathan Roumie, who plays Jesus Christ in the series “The Chosen”; Mark Wahlberg and Chris Pratt; Catholic lecturer Miriam James Heidland; and priest Mike Schmitz.
The company claims that, in 2025, almost two million people joined the challenge, leading Hallow to reach second place in the App Store, only behind ChatGPT. The platform has achieved the milestone again, as its CEO has shared through Twitter, and has recently ranked as the most downloaded application.
