Business growth is a journey; You have to know how to manage its curves, cross its valleys and climb to its peaks. And Bankinter is nominated as the best company to do so in its new advertising campaign, with which it conveys its value proposition for businesses and corporate clients.

“The Journey” was designed by LLYC and represents the agency’s first work for the brand after winning the competition organized by the bank, thus becoming Bankinter’s main creative partner for the next three years. The campaign communicates Bankinter’s positioning in the Corporate business, a territory that the financial institution considers fundamental to its strategy.

Bankinter’s philosophy of support and accompaniment to its clients is materialized in an advertisement inspired by “road movies” and articulated in a narrative that equates the evolution of a company with a shared journey over time. Thus, it shows a businessman and a Bankinter advisor traveling through different landscapes and scenarios on an office chair along a symbolic journey.

The company states that although the journey is not without difficulties, it is a process that requires vision, commitment and constant support. This is expressed in the way in which the advisor is by the entrepreneur’s side at every stage, offering support and judgment in decision-making and celebrating successes.

The ad is produced by Garage Films and directed by Norwegian director Eivind Holmboe. The soundtrack is an original composition by the Trafalgar 13 sound studio.

The campaign will be run on television, marking the first time that Bankinter has transferred its value proposition for companies to this medium. Its execution begins on Tuesday, June 9, with the broadcast of the spot in prime time.
Media planning also includes activations on radio, business press, sector magazines, outdoor advertising and social networks, as well as company offices.