If in the online environment you do not properly protect your personal information and your identity, they may disappear. To give visibility to the importance of cybersecurity, Santander Bank He has encrypted his name in one of his offices in the center of Madrid. A visual and symbolic gesture that raises an attention call for users.

The action was devised by the company’s internal marketing team and took place on May 1 on the occasion of the World password day, that is celebrated on the first Thursday of May. The entity hid its name at the branch located in Avenida de América, in the center of the capital, one of its most visible and traveled offices.

Instead, the name appears replaced by a series of asterisks, the usual symbol represented by password encryption. It is a negative marketing action, or also called inverse marketing, to launch a message about Cybersecurity, privacy and data protection in a visual and notorious way.

“It is a way of demonstrating that even a brand as recognized as ours must take care of the most basic, its identity. And that begins with a safe password”, Say from the company in a statement. The objective is to raise awareness of the importance of Establish safe passwords in a more digital VWZ life.

The action has been part of a broader campaign that combines urban activation, audiovisual content and digital amplification, and which aims to strengthen Santander’s position as a brand committed to innovation and Digital Security.

In parallel, Banco Santander has promoted Santander Keya new authentication process based on biometric technology that allows you to sign operations from the mobile using the footprint or FACE ID as a validation method. In the same content it has given some basic keys to create strong and safe passwords, such as avoiding easily deductible concepts or simple combinations.

Also linked to the field of security in the online environment, Banco Santander has recently explained, concepts such as cryptography. It does so through its social media strategy based on the divulgationcalled “in easy way.”