The humorist and actor Arturo Valls It takes time talking about the launch of its own rice brand, which you have called Rolang rice, In allusion to the Roland Garros tournament, since it claims to combine its two passions: tennis and paella. Before the official presentation of the brand, which will take place on June 18, Valls has already activated the promotion strategy.

For this he has had the creative agency Kids And he has taken advantage of the celebration of the championship, from which the Spanish tennis player Carlos Alcaraz has been proclaimed to carry out a series of actions. Among them, the assistance of Arturo Valls himself to Roland Garros to start generating expectation around the new brand.

In line with His personality and humor They characterize him, the actor was present in the stadium stands with a flag that showed the image of the new business project.

He also performed A parody of the already famous plate installed on the Philippe Chatrier track in tribute to the trajectory of exhaust out Rafael Nadal. Valls created his own version starring Rolang Rice, showing the logo wrapped by a paellera and the supposed footprint of the actor’s hand.

The brand has also been presented to the market with a campaign, starring Arturo Valls himself and has had the production of Isola and the direction of Javier Polo. The piece, also in humor, puts on the table the fundamental pillars that characterize the brand: tennis and paella.

Emulating the Sports communication codes, The spot is committed to black and white to create drama and epicity, although the tone is clearly satirical. It is a fun sketch that shows Valls training on the tennis court using utensils and ingredients of the Valencian paella as sports elements: a ladle that replaces the racket or artichokes as tennis balls.

The official launch of Rolang Rice will take place on June 18 with an event in Madrid. As Valls himself has shared on social networks, the brand will be available thereafter in the supermecados The English Court.