“That they find out in your office that you are not and that you notice where you are”

Tourism of Andalusia He wants to banish boring automatic absence messages for vacations and use them in his favor for the promotion of the region. He does it from the hand of the agency Ernest with “Andalusia out of office”, A digital initiative that transforms the responses “outside the office” in spaces both into an invitation to visit Andalusia and in a claim of Andalusian identity.

As the agency explains in a video published on social networks and digital platforms, their intention is that all those professionals who are going to enjoy their vacation in Andalusia let their classmates, customers and collaborators know through the traditional automatic message.

To do this, it proposes to customize the texts and adapt them to those places where they are going to take a break. In this sense, as part of the campaign a website has been created in which users can Download predefined texts depending on the plan that will develop and customize them. Just choose one of the options offered and select the message that best suits its intentions. After entering an email and the dates of their vacations, they will receive instructions to configure the message in their emails.

In this way, messages such as “I will absent from the office until the day X”,
Or “I am out with limited access to the mail until the next day X” can be replaced by “Pillas in Seville, so you do not put me meetings, put me average of anchovies”; “Today I change the alarm for the Alhambra. See you around”; or “I have good news and a cove. The good is that I am on vacation, and the cove, a wonder.”

The campaign is complemented by A draw, in such a way that those who participate and include in their emails the messages proposed by Tourism of Andalusia can get a weekend for two people in the region. To do this, those interested must make a screenshot of the message installed in their automatic response and share it on Instagram or X mentioning the tourist organism account.

The winning person, who must be of legal age and resident in Spain, will get 3 nights of stay for two people in a 4 -star hotel and a unique experience in the destination. The draw began on July 15 and will last until Sunday, September 14, 2025.

Promotion in Out of Office

“Andalusia Out of Office” does not imply the first time that the automatic response of emails has been used for communicative purposes. At the end of last year, for the Christmas period, Kitkat He carried out “Auto Reply Break”, who proposed messages that invited themselves to take a break through ASCII art.

The channel has also been previously used for tourism promotion. Visit Icelandthe Public Agency for the Promotion of Islanda Tourism, in May 2022 with “Outhorse Your Email”. The initiative offered professionals to be writing their automatic responses commissioning the task of the country’s native horses.

More info.: Andalusia Out of Office