The communication of Greenpeace It is usually characterized by its tone of impact and its raw images, a provocative approach with which it seeks to show the situation of climatic crisis that the planet is going through. However, there are exceptions to that line. An example of this is the new campaign launched by the Australian division to warn of the effects of the Fishing with flags.

It is a type of fishing that uses a main line with multiple hooks, a system designed to capture large species such as swordfish, tuna or blue shark. The latter is precisely the protagonist of the Mixed Animation Short Film that the organization has developed together with the animation study Dropbear, The graphic designer Andrea Innocent and the producer Photoplay.

The result is a story that captures attention and, at the same time, moves and disseminates Brutality of fishing practice On the Australian coast. It presents, in a concise manner, an emotional narrative focused on a blue shark breeding, which rises as a symbol of innocence trapped in a cycle of industrial exploitation

“Under the waves of the Sea of ​​Tasmania, the bankers extend kilometers, indiscriminately killing millions of marine animals, including sharks”; Have explained from Greenpeace Australia sharing the piece in their social channels.”This animation reveals the hidden damage that occurs beyond the horizon, but it does not have to be so”

From Dropbear, according to The StableThey have sought that the characters, especially the main shark felt natural, so that the delicate and expressive illustrations, influenced by the Japanese Kawaii culture, They transmit that vulnerability. This is contrasted with the hardness of Photographic collagewhich appeal to industrial activity and destruction.

The campaign has been activated on the Greenpeace Australia website, social networks and video services on demand, with the intention of reaching a broad audience throughout the country. The ultimate goal is to call the population to press the Australian government to the Ocean global treaty That, among other things, it seeks to declare a protected area of ​​30% of the high seas surface before 2030. Spain ratified it in February of this year.

Greenpeace has a collection of signatures, and already exceeds 59,500, although he hopes to achieve 75,000. Besides, ha appealed directly to Anthony Albanese, elected Prime Minister of Australia Earlier this month of May, and they are urged to sign the treaty in its first 100 days in power.

“The Australian government has a unique opportunity in its generation to defend an international oceanic sanctuary protected in the Sea of ​​Tasmania, where marine life and ecosystems can recover and prosper”; Point out from Greenpeace Australia, in a full page published in The Sydney Morning Herald.

However, it is not the first time that Greenpeace Australia resorts to animation. At the end of 2023 he also launched a short film to raise awareness of the impact on the oceans and the authorities that promote the creation of a sanctuary for the Sea of ​​Tasmania.